Victor Gustav Bloede (advertising)
Encyclopedia
Victor Gustav Bloede, III. (31 January 1920 - 10 February 1999), was an advertising executive for Benton & Bowles
who introduced the slogan Good to the last drop for Maxwell House
coffee.
He married Merle Huie, daughter of Hulon William and Anna (née Lohn) Huie, on March 11, 1945. Merle was born in Brady, Texas
, on May 4, 1921.
Benton & Bowles
Benton & Bowles was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.-History:The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were...
who introduced the slogan Good to the last drop for Maxwell House
Maxwell House
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, it is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently second behind...
coffee.
He married Merle Huie, daughter of Hulon William and Anna (née Lohn) Huie, on March 11, 1945. Merle was born in Brady, Texas
Brady, Texas
Brady is a city in McCulloch County, Texas, United States. Brady refers to itself as "The Heart of Texas", as it is the closest city to the geographical center of the state. The population was 5,523 at the 2000 census...
, on May 4, 1921.