Victor Civita
Encyclopedia
Victor Civita was an American businessman, journalist and naturalized Brazilian. He ist the founder of Editora Abril
Editora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Southern America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril....

 in 1950, which later became Grupo Abril
Grupo Abril
Grupo Abril is the second largest Brazilian media conglomerate with its headquarter in São Paulo. The group is the holding company of Editora Abril, who publishes the weekly newsmagazine Veja....

.

His son, Roberto Civita, is the current Chairman of the Board and Editorial Director of the Abril Group.

Civita was noted for working together with the company's employees. Has also reportedly fixed placards in person to the streetcars of São Paulo saying: Donald Duck has arrived, when launching his first magazine published in Brazil.
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