Vassarette
Encyclopedia
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of women's underwear owned by Vanity Fair Brands. Their lines include bras
Brassiere
A brassiere is an undergarment that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting breasts....
, stockings
Hosiery
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose...
and lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
, and they were previously a major manufacturer of girdle
Girdle
A girdle is a garment that encircles the lower torso, perhaps extending below the hips, and worn often for support. The word girdle originally meant a belt. In modern English, the term girdle is most commonly used for a form of women's foundation wear that replaced the corset in popularity...
s. Originally advertised discreetly in ladies' magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s, they have more recently advertised on prominent and sometimes controversial billboards and by sponsorship of motor racing.