Value-added service
Encyclopedia
A value-added service is popular as a telecommunications industry term for non-core services
Core Services
Core Services are a set of Mac OS X and iOS application programming interfaces that architecturally are underneath Carbon, Cocoa and Cocoa Touch. In addition to Core Foundation, it also encompasses other APIs including Grand Central Dispatch, Blocks, CFNetwork, CarbonCore, OSServices, and...

, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunication industry, on a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, while technologies like SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

, MMS and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer
Peer-to-peer
Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application...

) content and premium-charged content. These are called mobile value-added services (MVAS) which are often simply referred as VAS.

Value-added services are supplied either in-house by the mobile network operator
Mobile network operator
A mobile network operator , also known as mobile phone operator , carrier service provider , wireless service provider, wireless carrier, or cellular company, or mobile network carrier is a telephone company that provides services for mobile phone subscribers.One essential...

 themselves or by a third-party value-added service provider (VASP), also known as a content provider (CP) such as All Headline News
All Headline News
All Headline News is a United States based news agency or wire service. Launched in 2003 it has grown to become a major worldwide online news wire service, providing news and other content, to websites, digital signage, and other publishers who pay a fee for the service.The company's daily news...

 or Reuters
Reuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...

.

VASPs typically connect to the operator using protocols like Short message peer-to-peer protocol
Short message peer-to-peer protocol
The Short Message Peer-to-Peer protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities. It is often used to allow third parties The Short Message Peer-to-Peer (SMPP)...

 (SMPP), connecting either directly to the short message service centre
Short message service center
A short message service center is a network element in the mobile telephone network which delivers SMS messages.-Operation:When a user sends a text message to another user, the message gets stored in the SMSC which delivers it to the destination user when they are available...

(SMSC) or, increasingly, to a messaging gateway that gives the operator better control of the content.

External documents


Relevance of name

http://www.linkedin.com/answers/technology/information-technology/telecommunications/TCH_ITS_TCI/374811-17502096
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK