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Urge (soft drink)
Encyclopedia
Urge is a citrus
flavored soft drink
produced by Coca Cola
Norway. It is the Norwegian
equivalent of Surge. It was originally introduced in Norway
in 1996 as a test product
. Surge was launched in the United States
in 1997. Surge and Urge are no longer sold anywhere else, but after a steady decline, Urge sales increased greatly in Norway
, reaching a market share near 10%, despite receiving no marketing since its initial launch. Urge was originally available in Norway in 0.5L and 1.5L bottles, and later also in 0.33L cans, but in Q1 of 1999 the 1.5L bottles were taken off the market, due to unsatisfactory sales. The cans also silently vanished from the market a few years later, leaving only the 0.5L bottles. It has a high sugar content at 68 grams per 0.5L bottle.
Urge 1.5L bottles was relaunched to the Norwegian market on September 1 2008. The relaunch is credited to a massive campaign by the consumers on the internet community Facebook.
An energy drink version, Urge Intense, was launched in Q1 2009. A raspberry flavored version ("Red Sting") was released in April 2010.
Sales in United States, Denmark and Sweden ceased in 2001.
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
flavored soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
produced by Coca Cola
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
Norway. It is the Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
equivalent of Surge. It was originally introduced in Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
in 1996 as a test product
Test market
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out...
. Surge was launched in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 1997. Surge and Urge are no longer sold anywhere else, but after a steady decline, Urge sales increased greatly in Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
, reaching a market share near 10%, despite receiving no marketing since its initial launch. Urge was originally available in Norway in 0.5L and 1.5L bottles, and later also in 0.33L cans, but in Q1 of 1999 the 1.5L bottles were taken off the market, due to unsatisfactory sales. The cans also silently vanished from the market a few years later, leaving only the 0.5L bottles. It has a high sugar content at 68 grams per 0.5L bottle.
An energy drink version, Urge Intense, was launched in Q1 2009. A raspberry flavored version ("Red Sting") was released in April 2010.
Sales in United States, Denmark and Sweden ceased in 2001.
| Per 100 ml Litre pic|200px|right|thumb|One litre is equivalent to this cubeEach side is 10 cm1 litre water = 1 kilogram water The litre is a metric system unit of volume equal to 1 cubic decimetre , to 1,000 cubic centimetres , and to 1/1,000 cubic metre... : |
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| Energy Energy In physics, energy is an indirectly observed quantity. It is often understood as the ability a physical system has to do work on other physical systems... |
238 kJ Joule The joule ; symbol J) is a derived unit of energy or work in the International System of Units. It is equal to the energy expended in applying a force of one newton through a distance of one metre , or in passing an electric current of one ampere through a resistance of one ohm for one second... / 56 kcal Calorie The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule... |
| Protein Protein Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of... |
0 g Gram The gram is a metric system unit of mass.... |
| Carbohydrate Carbohydrate A carbohydrate is an organic compound with the empirical formula ; that is, consists only of carbon, hydrogen, and oxygen, with a hydrogen:oxygen atom ratio of 2:1 . However, there are exceptions to this. One common example would be deoxyribose, a component of DNA, which has the empirical... s |
13.5 g Gram The gram is a metric system unit of mass.... |
| Fat Fat Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure... |
0 g Gram The gram is a metric system unit of mass.... |