was a monthly men's magazine published in Japan. The title is a play on the Japanese word which literally means "popular girl(s)" or "girl(s) who is/are much sought after. Urecco published nude and some non-nude photo layouts, mostly of adult video (AV) actresses, as well as AV reviews and actress interviews.

Urecco was one of the top adult magazines in Japan throughout the latter half of the 1980s and most of the 1990s and in the early and mid 2000s was rated by Peter Payne, proprietor of J-List

J-List

J-List is an online seller of Japanese goods to consumers outside of Japan, with a concentration on otaku goods and Japanese pornography, including live action, anime, and manga...

, as the number one selling magazine at that company.
The magazine went through many redesigns over the years, notably adding bizarre English to its covers in the early 1990s, with dubious English phrases like "wriggling labias" that would probably not be understood by most of its readers.

was an offshoot of the main publication which focused on models dressed as kogal

Kogal

The kogal fashion involves wearing an outfit based on a Japanese school uniform, but with a shortened skirt, loose socks, and often dyed hair and a scarf as well. The phenomenon was prominent in the 1990s, but has since declined. The word "kogal" is anglicized from kogyaru, a contraction of kôkôsei...

s, a type of vain, overly stylish Tokyo girl popular in the 1990s. Both Urecco and Urecco Gal were published by , part of the Taiyoh Group of companies, but neither magazine is now found in Million's list of magazines published although mobile web

Mobile Web

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

versions do exist.