"Um, Um, Um, Um, Um, Um" is a 1964 single by Major Lance

Major Lance

Major Lance was an American R&B singer. After a number of US hits in the 1960s, including "The Monkey Time" and "Um, Um, Um, Um, Um, Um", he became an iconic figure in Britain in the 1970s among followers of Northern soul.-Life:Major Lance was born in Winterville, Mississippi...

. The single was written by Curtis Mayfield

Curtis Mayfield

Curtis Lee Mayfield was an American soul, R&B, and funk singer, songwriter, and record producer.He is best known for his anthemic music with The Impressions during the Civil Rights Movement of the 1960's and for composing the soundtrack to the blaxploitation film Super Fly, Mayfield is highly...

 and produced by Okeh label president, Carl Davis

Carl Davis (record producer)

Carl H. Davis is an American record producer and music executive, who was particularly active in Chicago in the 1960s and 1970s when he was responsible for hit R&B records by Gene Chandler, Major Lance, Jackie Wilson, The Chi-Lites, Barbara Acklin, Tyrone Davis and others.-Life and career:He was...

. The song was Major Lance's third release to make the Billboard Hot 100

Billboard Hot 100

The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

 and his most successful hit. "Um, Um, Um, Um, Um, Um" went to number five on the Hot 100 and number one on the Cash Box R&B chart. A cover version was released in the UK in 1964 by Wayne Fontana

Wayne Fontana

Wayne Fontana is an English pop singer. In 1962, he formed his backing group, the Mindbenders and got a recording contract.-Biography:...

 and The Mindbenders

The Mindbenders

The Mindbenders was a 1960s beat group from Manchester, England. They were part of the mid 1960s British Invasion with their chart-toppers "Game of Love" and "A Groovy Kind of Love"....

 and reached #5 there.

In 1974, Major Lance recorded the song as a disco version, peaking at number fifty-nine on the Billboard soul singles chart.

Johnny Rivers

Johnny Rivers

Johnny Rivers is an American rock and roll singer, songwriter, guitarist, and record producer. His styles include folk songs, blues, and revivals of old-time rock 'n' roll songs and some original material...

' 1977 remake (as "Curious Mind (Um, Um, Um, Um, Um, Um)") became River's last Hot 100 hit. It was also covered by Huey Lewis and the News

Huey Lewis and the News

Huey Lewis and the News is an American rock band based in San Francisco, California. They had a run of hit singles during the 1980s and early 1990s, eventually scoring a total of 19 top-ten singles across the Billboard Hot 100, Adult Contemporary and Mainstream Rock charts...

 as part of their Live at 25

Live at 25

Live at 25 is a live album by Huey Lewis and the News celebrating the 25 year anniversary since the band's formation in 1980. The performance was recorded December 2004 in the band's home turf of Northern California and was released along with a separate Live at 25 DVD in 2005 by Rhino Records...

concert CD and DVD.

In 2011, the original Major Lance recording was used in a television commercial for Kraft

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

mozzarella cheese.