Tuesday Morning is a discount gift and home accessory chain with its headquarters in Dallas, Texas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. Founded in 1974, the chain is known for its deep discounts on gifts and accessories seen in more upscale department stores. As of June 2008, the company operates 842 stores across the United States in 47 states, most of which are in secondary locations of major suburban markets, such as strip malls and warehouse districts.

Tuesday Morning is a rarity among retailers. The stores are open about 330 days out of the year, and now, just close for the first two weeks of January and July, typically slow months for retail. The chain derives its name from the day on which its events officially start, and open their doors early that Tuesday morning, generally the first Tuesday of the month.
The chain traditionally has relied on direct marketing

Direct marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

, (including mail and the eTreasures e-mail list), but also advertises in newspapers and on television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 with spots featuring veteran actress Lauren Bacall

Lauren Bacall

Lauren Bacall is an American film and stage actress and model, known for her distinctive husky voice and sultry looks.She first emerged as leading lady in the Humphrey Bogart film To Have And Have Not and continued on in the film noir genre, with appearances in The Big Sleep and Dark Passage ,...

. Lauren Bacall retired as Tuesday Morning's spokesperson and was replaced by Morgan Fairchild

Morgan Fairchild

Morgan Fairchild is an American actress. She achieved prominence during the late 1970s and early 1980s with continuing roles in several television series, in which she usually conveyed a glamorous image. Fairchild has also performed in live theater and played guest roles in television comedies...

.

External links

• Tuesday Morning's Official site