Truvia
Encyclopedia
Truvia is a stevia
-based sugar substitute
developed jointly by Coca-Cola
and Cargill
. It is currently distributed and marketed by Cargill as a tabletop sweetener
and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana
, erythritol
, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the number two selling sugar substitute in the United States, surpassing Merisant
's Equal
and Cumberland Packing Corporation's Sweet'n Low
. Truvia competes against Pepsi's PureVia
brand of stevia-extract sweetener.
(sucralose
), Equal
(aspartame
), Sweet'n Low
(saccharin
) and table sugar
. It is currently available in the US in 40-ct, 80-ct, 140-ct and 300-ct single-serve packages. It is also available in the US in a 9.8 oz "Spoonable" container which is the equivalent of an 80-ct box. One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar. In several clinical studies of Truvia, no difference in side effects were reported by groups consuming Truvia stevia leaf extract, and groups taking a placebo.
Green, All Sport
Naturally Zero, Blue Sky Free, Crystal Light
Pure, and some varieties of Odwalla
juices.
It is also used in certain "Hansen's Natural" blended juices.
Stevia
Stevia is a genus of about 240 species of herbs and shrubs in the sunflower family , native to subtropical and tropical regions from western North America to South America. The species Stevia rebaudiana, commonly known as sweetleaf, sweet leaf, sugarleaf, or simply stevia, is widely grown for its...
-based sugar substitute
Sugar substitute
A sugar substitute is a food additive that duplicates the effect of sugar in taste, usually with less food energy. Some sugar substitutes are natural and some are synthetic. Those that are not natural are, in general, called artificial sweeteners....
developed jointly by Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and Cargill
Cargill
Cargill, Incorporated is a privately held, multinational corporation based in Minnetonka, Minnesota. Founded in 1865, it is now the largest privately held corporation in the United States in terms of revenue. If it were a public company, it would rank, as of 2011, number 13 on the Fortune 500,...
. It is currently distributed and marketed by Cargill as a tabletop sweetener
Sweetener
Sweetener is a sugar substitute.Sweetener may also refer to:* Sugar alcohol* Honey* Syrup...
and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana
Rebiana
Rebiana is the trade name for high-purity rebaudioside A, a Steviol glycoside which when used as a non-nutritive sweetener is 200 times sweeter than sugar. It is the primary source of sweetness in the Truvia sweetener brand. Rebiana is derived from Stevia leaves by steeping them in water. ...
, erythritol
Erythritol
Erythritol is a sugar alcohol that has been approved for use as a food additive in the United States and throughout much of the world. It was discovered in 1848 by British chemist John Stenhouse. It occurs naturally in some fruits and fermented foods...
, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the number two selling sugar substitute in the United States, surpassing Merisant
Merisant
Merisant Company is a United States manufacturer of artificial sweeteners, including Equal and Canderel.The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000....
's Equal
Equal (sweetener)
Equal is a brand of artificial sweetener containing aspartame, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also owns the well-known NutraSweet brand and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Australia...
and Cumberland Packing Corporation's Sweet'n Low
Sweet'N Low
Sweet'n Low is a brand of artificial sweetener from granulated saccharin, dextrose and cream of tartar. It was invented and first introduced in 1957 by Benjamin Eisenstadt and his son, Marvin Eisenstadt...
. Truvia competes against Pepsi's PureVia
PureVia
PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant....
brand of stevia-extract sweetener.
Tabletop sweetener
Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing packet sweeteners SplendaSplenda
Splenda is the commercial name and registered trade mark of a sucralose-based artificial sweetener derived from sugar, owned by the British company Tate & Lyle. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976...
(sucralose
Sucralose
Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...
), Equal
Equal
Equal commonly refers to a state of equality.Equal or equals may also refer to:* Equal , a brand of artificial sweetener* EQUAL Community Initiative, an initiative within the European Social Fund of the European Union...
(aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
), Sweet'n Low
Sweet'N Low
Sweet'n Low is a brand of artificial sweetener from granulated saccharin, dextrose and cream of tartar. It was invented and first introduced in 1957 by Benjamin Eisenstadt and his son, Marvin Eisenstadt...
(saccharin
Saccharin
Saccharin is an artificial sweetener. The basic substance, benzoic sulfilimine, has effectively no food energy and is much sweeter than sucrose, but has a bitter or metallic aftertaste, especially at high concentrations...
) and table sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
. It is currently available in the US in 40-ct, 80-ct, 140-ct and 300-ct single-serve packages. It is also available in the US in a 9.8 oz "Spoonable" container which is the equivalent of an 80-ct box. One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar. In several clinical studies of Truvia, no difference in side effects were reported by groups consuming Truvia stevia leaf extract, and groups taking a placebo.
Food ingredient
In addition to Truvia tabletop sweetener, it is used as a food ingredient. Products which use it as a sweetener include Vitamin Water 10, VitaminWater Zero, SpriteSprite (soft drink)
Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...
Green, All Sport
All Sport
All Sport is a brand of sports drink similar to Gatorade and Powerade. It was created by PepsiCo, as their response to The Coca-Cola Company's Powerade and Stokely-Van Camp's Gatorade, now owned by PepsiCo...
Naturally Zero, Blue Sky Free, Crystal Light
Crystal Light
Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen...
Pure, and some varieties of Odwalla
Odwalla
Odwalla Inc. is an American food product company that sells fruit juice, smoothies and food bars. It was founded in Santa Cruz, California in 1980 and is headquartered in Half Moon Bay, California....
juices.
It is also used in certain "Hansen's Natural" blended juices.