Trolli
Encyclopedia
Trolli is a brand which was registered in 1975 by Mederer GmbH
Mederer GmbH
Mederer GmbH is the second largest manufacturer of gummi candy in Germany, just behind Haribo. Mederer´s most popular brand is Trolli, a brand launched in 1975...

 - Germany. The main production today consists of gummy candies, marshmallows, and soft licorice gums. Trolli's headquarters are located in Fürth, Bavaria, Germany. However, products are sold worldwide to more than 80 countries. Trolli runs four factories in Germany, one in the Czech Republic, one in Spain, one in China, and is currently developing another in Venezuela. The company also owns a sales office and distribution center in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Today, more than 150,000 tons of gummi candy are produced yearly within the International Trolli Group and the company has about 2500 employees.

The Mederer Group

The TROLLI company history began three years after WWII, in 1948. Willy Mederer, father of today's owner, Herbert Mederer, began with the production of noodles and pasta under the company name: Willy Mederer KG. Soon thereafter, the formerly rationed sugar rules (during the war), were released and the range of products from the Mederer Group could be expanded - particularly to the production of peppermint candies. This led to a rapid adoption of candy for many corner shops throughout southern Germany. Following this expansion, a sales team was created in order to organise the company´s market affairs.

Expansion

Following a successful beginning, Willy Mederer attempted to expand throughout the 1950s and 60's. As the product range widened and the number of employees increased, the Mederer Group augmented the production with new machinery in order to satisfy increasing demand. From then on, Willy Mederer decided to distribute the range of products under the brand name "Wilmed." A production of jelly-fruits, cream drops and other products, was ensured by a labour force of 150 employees. The early sales offices in Münich and Stuttgart were then created. At the age of 17, Herbert Mederer, current CEO was integrated into the company while simultaneously attending the Candy School of Solingen
Solingen
Solingen is a city in North Rhine-Westphalia, Germany. It is located on the northern edge of the region called Bergisches Land, south of the Ruhr area, and with a 2009 population of 161,366 is the second largest city in the Bergisches Land...

, where he studied to become a confectioner.

TROLLI´s Creation

Over the years, the fruit gummy candy production and industry, adopted a continuously increasing status, with Haribo
HARIBO
Haribo is a German confectionery producer, founded in 1920 by Hans Riegel Sr. The company headquarters are in Bonn, and the name is an acronym for Hans Riegel, Bonn....

 leading at the top of the industry. Willy Mederer was able to reinforce credibility of the company as well as give it a name by concentrating especially on the quality of the gummi candy produced. Thus in 1975, the magenta-colored 'Trolli' logo was implemented. The character part of the logo was based on a mythical forest creature, known as a troll which was particularly fond of children. Due to the popularity of myths, tales and stories, it was expected that the name would impress and connect with children. The Fürth established company was quick for expansion and soon opened its doors worldwide. With Willy Mederer still as the head of TROLLI, the company soon took interest in the American Market. However the success of an integration into the US market would only be experienced by Willy Mederer's successor, Herbert. Willy Mederer passed away in 1984.

Innovation

Exports over the Atlantic were becoming a major asset to the company and soon amounted to 40 tonnes on a daily basis. 'Wurrli,' known as 'Squiggle' in the U.S., was the first success integrate the American market. It was not long before the TROLLI industry also adopted sour products which consisted of gummy candies coated in sugar. Following this, the Mederer Corporation decided to focus mainly on innovation; developing new shapes, colours and tastes for the candies. In 1986, Herbert Mederer built a production facility in Creston, Iowa (United States) that ensured increasing capacity with every year using cutting edge technology from both the United States and Germany.

One of the developments was the creation of double layered - gummy and foam - products, such as the apple rings. State-of-the-art 'Mogul' machines were crucial to this new creation. A second creation was the 'Trolli-Burger' of which approximately 2 billion pieces have been sold to this day. Such sales were greatly appreciated by the U.S. candy market as the Hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...

 is an important part of the American food
American cuisine
American cuisine is a style of food preparation originating in the United States of America.American cuisine may also refer to:* American Cuisine , a 1998 French film...

 culture. Herbert Mederer's ideas were soon thereafter rewarded with the 1993 Candy Kettle Award. Meanwhile consumers ensured that TROLLI sales would continue to grow. The founding of the subsidiary company TROLLI Iberica S.A. in Valencia (Spain) in 1994, and the installation of a production site in Jakarta (Indonesia) in 1997 greatly improved the Mederer Group´s international capabilities. In order to increase packaging variety and ensure independence in that department, the Mederer Group soon expanded towards Pilsen (Czech Republic) where TROLLI Bohemia was created.

Timeline

  • 1948 - Willi Mederer began his German candy company "Wilmed" with sales offices in Stuttgart and Munich.
  • 1975 - Willi Mederer and his son, Herbert, open Trolli. The name Trolli comes from Trolls (forest creatures that are fond of children). The German mascot for the candy is a Troll with rainbow hair.
  • 1975 - Trolli targets the American market.
  • 1984 - Willi Mederer passes away.
  • 1986 - Herbert Mederer opens production facility in Creston
    Creston, Iowa
    Creston is a city in and the county seat of Union County, Iowa, United States. The population was 7,597 at the 2000 census. McKinley Lake lies within a large, multi-purpose municipal park within the city limits, and three additional recreational lakes are located within seven miles of Creston:...

    , Iowa.
  • 1994 - The subsidiary Trolli Iberica SA in Valencia is established.
  • 1996 - Favorite Brands International buys Trolli U.S.
  • 1997 - Production facility in Jakarta
    Jakarta
    Jakarta is the capital and largest city of Indonesia. Officially known as the Special Capital Territory of Jakarta, it is located on the northwest coast of Java, has an area of , and a population of 9,580,000. Jakarta is the country's economic, cultural and political centre...

     (Indonesia) is opened.
  • 1998 - Efrutti is launched.
  • 1999 - Nabisco
    Nabisco
    Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...

     buys Favorite Brands.
  • 2000 - Philip Morris
    Altria Group
    Altria Group, Inc. is based in Henrico County, Virginia, and is the parent company of Philip Morris USA, John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., Philip Morris Capital Corporation, and Chateau Ste. Michelle Wine Estates. It is one of the world's largest tobacco corporations...

     buys Nabisco and merges it with Kraft Foods
    Kraft Foods
    Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

    .
  • Summer 2004 - Trolli Road Kill candy is introduced to the US market.
  • March 2005 - Trolli Road Kill candy causes controversy.
  • March 2005 - Kraft pulls Trolli Road Kill candy from the market.
  • June 2005 - Wrigleys buys Trolli U.S. from Kraft.
  • January 2006 - Wrigleys sells Trolli U.S. to Farley's & Sathers Candy Company, Inc.
  • August 2010 - Trolli sponsors SpVgg Greuther Fürth
    SpVgg Greuther Fürth
    SpVgg Greuther Fürth is a German association football club based in Fürth, Bavaria. The club was formed when the senior football side of newcomer Turn- und Sportverein Vestenbergsgreuth joined traditional club Spielvereinigung Fürth on 1 July 1996...

     and the respective football stadium is subsequently named Trolli Arena.

Trolli's Sub-branches

Efrutti, the specialist for 'premium fruit gummies', was integrated into the Mederer Group
Mederer GmbH
Mederer GmbH is the second largest manufacturer of gummi candy in Germany, just behind Haribo. Mederer´s most popular brand is Trolli, a brand launched in 1975...

 in 1998. This was aimed towards a broadening of premium quality gummy products. With already two production sites in Boizenburg and Hagenow, Gummi Bear Factory was taken over (2000) in order to ensure production and supply at level with the continued increasing demand for TROLLI products.

Certifications

-IFS (International Food Standard)

-HACCP (Hazard Analysis and Critical Control Points)

-BCR (Efruti)

-HALAL (Spain)

Controversy

In 2004, Trolli introduced a gummi candy in the shape of chickens, squirrels, and snakes with tire tracks on them like they had been run over by a vehicle. Animal rights activists spoke out about the candy in an effort to get it off of the market. Kraft Foods, then the owner of the Trolli U.S. brand which had introduced this product, pulled it from the market.

Advertising Projects

In 2010, Trolli engaged in sponsoring SpVgg Greuther Fürth
SpVgg Greuther Fürth
SpVgg Greuther Fürth is a German association football club based in Fürth, Bavaria. The club was formed when the senior football side of newcomer Turn- und Sportverein Vestenbergsgreuth joined traditional club Spielvereinigung Fürth on 1 July 1996...

 and subsequently named the team's stadium Trolli Arena.

Trolli also regularly produces candies for specific football teams such as Bayern Munich.

TROLLI in Fürth, Germany

The Trolli factory and offices in Fürth is the main base of operations for the Mederer Group, despite the factory being the least developped and smallest one.

TROLLI in Hagenow, Germany

The TROLLI infrastructure in Hagenow, consists of an exceptional warehouse in Mecklenburg-Pomerania which has now been used by the Mederer group since 2007. It is large in size, self-sufficient, entirely automatic and extremely efficient. Keeping the warehouse up to date with the levels of production and demand is important for its effective use of time and space. Hence a good effective communication is essential between all of the plants and factories.

TROLLI in Guangzhou China

In order to widen export market possibilities, in 2001, Mederer built, together with the Spanish 'Multi Joyco', a new production site in Guangzhou, China. Three years later Mederer took over 100% of the Joint Venture and gave it a new name: TROLLI Guangzhou Confectionary Co. Ltd. China. Through China, the Mederer group gained access to neighbouring markets such as Australia and New Zealand as well as USA, Canada and Saudi Arabia.

TROLLI Iberica - Valencia, Spain

TROLLI Iberica is the main provider and producer of Halal products within the Mederer Group. Food and products are certified Halal if they follow Syariah Law requirements.

TROLLI in Pilsen, Czech Republic

TROLLI Pilsen is the main packaging plant within the various factories.

Production

Gelatine is the base ingredient used to make the gummy product. Generally only the highest quality of animal gelatine is used in the production. TROLLI’s products are produced in facilities that are IFS certified. The Mederer group also includes a quality management (system) team who audit the suppliers of raw materials. In addition, all of the raw materials, such as gelatine or the finished product itself, are assessed and analysed by external, accredited laboratories and independent food technologists/specialists. Traceability from the finished product, back to each raw material is thus made possible.

Production of the Gummy

Step 1: Delivery and preparation of raw materials such as glucose, sugar, gelatine, color and aroma or flavour. All raw materials are carefully examined upon delivery before they are mixed together inside the ‘kitchen.’

Step 2: Mixture of the raw materials.

Step 3: Colour, aroma and acidity are all added in measured amounts.

Step 4: The gummy gelatine mix is then poured (by a machine) into powder-starch filled, wooden trays which have just previously been stamped by the specific molds of the desired gummy shape.

Step 5: The molds/trays are then stored in a closed room which is kept at 25°C with roughly 35-40% relative humidity. However the starch which is around the gummies must have a limit of 7.5% humidity (or remaining moisture) in order to take the water out of the gummy mix in a limited drying time which is around 36–48 hours. Temperatures and levels are extremely important if the gummy is to be ready for packaging within the limited amount of time. If not, the gummy is likely to be too soft and may stick together.

Step 6: The gummies are then passed through an air pressure chamber where the starch is ‘blown’ off.

Step 7: The gummies are then passed through a massive revolving cylinder where they are coated with oil to avoid sticking to each other. Some of the gummy products are passed through an alternative revolving tunnel which also coats them with sugar (for sugar coated products only i.e. apple rings, peach rings etc).

Step 8: The gummies continue onto a moving belt where they are examined by staff for any defects as part of the Mederer quality control system.

Step 9: The gummies then continue to a high-tech, multi-head weighing machine, where they are precisely weighed into baskets and according to the amount needed per bag (i.e. 250g, 300g, 500g), various baskets of the machine are opened at the same time to attain the correct weight. The gummies then continue towards packaging.

Step 10: The gummies are then deposited into bags which are heat sealed, passed through a detection unit and then sent to the next packaging area where they are weighed once more for precaution and then boxed.

Step 11: The gummies are now ready for shipping.

Products

TROLLI includes a variety of products which can be categorized into the following sections; Original, Sour, Soft, Special, Liquorice, Extra Fruity, Marshmallows, Gelatine-free, Gluten, Vegetarian, Not for Lactose Intolerant
Lactose intolerance
Lactose intolerance, also called lactase deficiency or hypolactasia, is the inability to digest and metabolize lactose, a sugar found in milk...

 and Halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

 products.

ORIGINAL: (Invented by Mederer)

  • TROLLI Apfelringe (Apple Rings)
  • TROLLI Pfirsichringe (Peach Rings)
  • TROLLI Saure Glühwürmchen (Sour Glowworms)
  • TROLLI Mini Burger
  • TROLLI Glotzer Super Sauer Gefüllt (Eyeballs – Super Sour Filled)

SOUR

  • TROLLI Spaghettini Apfel Sauer (Spaghettini Sour Apple)
  • TROLLI Spaghettini Erdbeer Sauer (Spaghettini Sour Strawberry)
  • TROLLI Spaghettini Cola Sauer (Spaghettini Sour Coca Cola)
  • TROLLI Glotzer Super Sauer Gefüllt (Eyeballs Super Sour Filled)
  • TROLLI Bizzl Mix
  • TROLLI Apfelringe Minis (Apple Rings Mini)
  • TROLLI Cassis
  • TROLLI Pur Citrus (Pure Citrus)
  • TROLLI Fisch Mix (Fish Mix)
  • TROLLI Super 8
  • TROLLI Saurer Octopus (Sour Octopus)
  • TROLLI Give Me 5
  • TROLLI Saure Erdbeeren (Sour Strawberries)
  • TROLLI Stocksauer (SuperSour)
  • TROLLI Bungees Apfel Sauer (Bungees Sour Apple)
  • TROLLI Bungees Erdbeer Sauer (Bungees Sour Strawberry)
  • TROLLI Bungees Cola Sauer (Bungees Sour Coca Cola)
  • TROLLI Sour Surfer
  • TROLLI Saure Glühwurmchen (Sour Glowworms)
  • TROLLI Saure Herzen (Sour Hearts)
  • TROLLI Sour Mini Burger
  • TROLLI Lemon Mallow
  • TROLLI Sweet & Sour
  • TROLLI Sour Bears

SOFT

  • TROLLI Yofruit
  • TROLLI Kiss
  • TROLLI Wurrli
  • TROLLI Dracula
  • TROLLI Milch Kuh (Milk Cow)
  • TROLLI Playmouse
  • TROLLI Pfirsichringe Minis (Peach Rings Mini)
  • TROLLI Polar Kids
  • TROLLI Soft Ice Gums
  • TROLLI Putzige Pilze (Mellow Mushrooms)
  • TROLLI Meister Mischung (Master Mix)
  • TROLLI Fritzles Family Fun
  • TROLLI Happy Bears Day
  • TROLLI Colaflaschen (Coca Cola Bottles)
  • TROLLI Yoghurt Fruit Gums
  • TROLLI World Bears
  • TROLLI Number One
  • TROLLI Cola Party
  • TROLLI Weingummi (Wine Gums)
  • TROLLI Werkzeug Box (Toolbox)
  • TROLLI Firecracker
  • TROLLI Heifische (Sharks)
  • TROLLI Spiegeleier (Fried Eggs)
  • TROLLI Muscheln (Mussels)
  • TROLLI Schlangen (Snakes)
  • TROLLI Riesen Boa (Giant Boa’s)
  • TROLLI Ohrwurm (Ear Worms)
  • TROLLI Frösche (Frogs)
  • TROLLI Vambär & Flugsau (Vampire Bears & Flying Pigs)
  • TROLLI Sprüche-Armband (Bracelets)
  • TROLLI Tatzelwurm (Millipede)
  • TROLLI Brezeln (Pretzels)
  • TROLLI Sprüche-Klopfer (Loud Mouth)
  • TROLLI Seesterne (Sea Stars)
  • TROLLI Hasenland (Bunny Land)
  • TROLLI Ostereier (Easter Eggs)
  • TROLLI Buntes Osternest (Color Easternest)
  • TROLLI Ostermix (EasterMix)
  • TROLLI Funny Bunny
  • TROLLI Frohe Ostern (Happy Easter)
  • TROLLI Osterfest (Easter Party)
  • TROLLI Winter Wonderland
  • TROLLI Frohe Weihnachten (Merry Christmas)
  • TROLLI Weihnachtsmarkt (Christmas Market)
  • TROLLI Santa’s Gummi Mix
  • TROLLI Schlittenpartie (Sledge Party)
  • TROLLI Sweet Lips
  • TROLLI Big Balloon
  • TROLLI Gummi Racers
  • TROLLI Cheesecake
  • TROLLI Soft & Fruity
  • TROLLI Schnuller (Pacifiers)
  • TROLLI Wine Gums

SPECIAL

  • TROLLI Gum Balls
  • TROLLI Halal Gummi Bears
  • TROLLI Halal Gummi Fruit Salad
  • TROLLI Halal Gummi Orange Slices
  • TROLLI Halal Sour Peach Hearts
  • TROLLI Gute Nacht Schäfchen (Good Night Dream Sheep)
  • TROLLI Gummi World
  • TROLLI Gummi World Bears
  • TROLLI Gummi World Cola
  • TROLLI Multi Mix
  • TROLLI Hot Dog
  • TROLLI Mini Pops
  • TROLLI All In One

LIQUORICE

  • TROLLI Lakritz Mix (Liquorice Mix)
  • TROLLI Lakritz Stark (Liquorice Strong)
  • TROLLI Lakritz Extra Stark (Liquorice Extra Strong)

Extra fruity

  • TROLLI Cassis
  • TROLLI Prosecco Pops
  • TROLLI Lemon Quarks
  • TROLLI Walderdbeeren (Wild Strawberries)
  • TROLLI Saft Gummis (Juice Gums)
  • TROLLI Vitaminzwerge (Vitamin Dwarfs)
  • TROLLI Beerentraum (Heavenly Berry)
  • TROLLI ‘Trolli with Love’
  • TROLLI Ring O’s
  • TROLLI Superfruits

Marshmallows

  • TROLLI Mallow Pops
  • TROLLI Choco Bananas (Chocolate Filled Bananas)
  • TROLLI Apple Mallow (Fruchtiger Füllung - Fruity Filling)
  • TROLLI Peach Mallow (Fruchtiger Füllung - Fruity Filling)
  • TROLLI Lemon Mallow (Sauer – Sour)
  • TROLLI Red Pops

Gelatine-Free

  • TROLLI Bizzl Mix
  • TROLLI Sour Strawberries
  • TROLLI Give Me 5
  • TROLLI Sour Surfer
  • TROLLI Spaghettini Apfel Sauer (Spaghettini Sour Apple)
  • TROLLI Spaghettini Erdbeer Sauer (Spaghettini Sour Strawberry)
  • TROLLI Spaghettini Cola Sauer (Spaghettini Sour Coca Cola)
  • TROLLI Bungees Apfel Sauer (Bungees Sour Apple)
  • TROLLI Bungees Erdbeer Sauer (Bungees Sour Strawberry)
  • TROLLI Bungees Cola Sauer (Bungees Sour Coca Cola)

GLUTEN PRODUCTS (Products made with wheat flour)

  • TROLLI Bungees Apfel (Bungees Apple)
  • TROLLI Bungees Erdbeer (Bungees Strawberry)
  • TROLLI Bungees Cola (Bungees Coca Cola)
  • TROLLI Bungees Apfel Sauer (Bungees Apple Sour)
  • TROLLI Bungees Erdbeer Sauer (Bungees Strawberry Sour)
  • TROLLI Bungees Cola Sauer (Bungees Coca Cola Sour)
  • Diverse Lakritzartikel (Various Liquorice products)

Products NOT suitable for lactose-intolerance

  • TROLLI Milchkuh (Milk Cow)
  • TROLLI Yofruit
  • TROLLI Sour Fruit Shake
  • TROLLI Yoghurt Fruits
  • TROLLI Soft Ice

Products suitable for vegetarians (the gelling agent is not gelatine but either starch or pectin)

  • TROLLI Bungees Apfel (Bungees Apple)
  • TROLLI Bungees Erdbeer (Bungees Strawberry)
  • TROLLI Bungees Cola (Bungees Coca Cola)
  • TROLLI Bungees Apfel Sauer (Bungees Apple Sour)
  • TROLLI Bungees Erdbeer Sauer (Bungees Strawberry Sour)
  • TROLLI Bungees Cola Sauer (Bungees Coca Cola Sour)
  • TROLLI Bizzl Mix
  • TROLLI Saure Erdbeeren (Sour Strawberries)
  • TROLLI Give Me 5

HALAL certified products

  • TROLLI Halal orange slices
  • TROLLI Halal Fruit Salad
  • TROLLI Halal Gummi Bears
  • TROLLI Halal Sour Peach Hearts

Trolli U.S. Products

  • Squiggles (gummi worms)
  • Play Mouse
  • Classic Bears
  • Strawberry Puffs
  • Melon-Os
  • Peachie-os
  • Tropic-Os
  • Apple-Os
  • Sour Brite Crawlers (sour gummi worms)
  • Sour Brite Crawler Eggs
  • Sour Brite Rocks (new)
  • Sour Gecko
  • Stinging Red Ants
  • Sour Brite Octopus
  • Cherry Bombers
  • Sour Brite Caterpillars
  • Mini-Fries
  • Mini-Burgers
  • Mini-Hotdogs
  • Mini-Pizzas
  • Tangy Tongue
  • Tayo Ajadi
  • Glotzer
  • Sour Brite Gummy Rocks
  • Little Green Men

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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