Tricycle Records is a San Francisco based independent record label founded in 2006 by Julie Schuchard and Don Joslin (The Union Trade

The Union Trade

The Union Trade is an American Indie rock band formed in San Francisco, California, in 2006. An early and leading member of the Bay Area post-rock scene, The Union Trade is also the founding band of San Francisco independent music label, Tricycle Records...

). The label launched with the release of The Union Trade's first EP, Now the Swell, in 2007. Since the launch, Tricycle records has grown into a multi-genre label catering to DIY artists in the Bay Area music community. The label operates with the philosophy that the artist should retain control and rights to the music, while Tricycle helps them in other areas. In an interview with Performer Magazine

Performer Magazine

Performer Magazine is an American music magazine aimed at independent musicians. It has been in publication since 1991 and is distributed nationally throughout the United States. The magazine focuses primarily on musicians who are unsigned and on small labels, and their success in a DIY environment...

 in 2007, Schuchard explained the role Tricycle Records plays with it's artists:

"We provide our bands with services they would normally have to pay for — such as web design, graphic design, packaging, photography, distribution, PR and booking. We also add them to our catalog and sell their record through our website. We don’t involve ourselves in producing the music — rather, we allow the bands focus on crafting songs to fulfill their artistic vision, and then we pick up the record once it is mastered. We also see ourselves as a stepping stone for smaller bands seeking exposure while they are working towards larger labels."

In January 2011, Tricycle Records released the Friends of Tricycle Records Compilation Vol. 1, which featured music by Ash Reiter, Kill Moi, Fake Your Own Death, and many others. The compilation was mastered at Different Fur Studios in San Francisco, and is available for free download.

Artists

• Geographer
• The Frail
• The Northern Key
• The Union Trade
• The Blacks
• Silver Swans

Releases

• If Nobody Knew - Self-Titled (2006)
• The Union Trade
  The Union Trade
  The Union Trade is an American Indie rock band formed in San Francisco, California, in 2006. An early and leading member of the Bay Area post-rock scene, The Union Trade is also the founding band of San Francisco independent music label, Tricycle Records...
  
  - Now the Swell (2007)
• The Frail - Count on This (2007)
• The Aimless Never Miss - Oh, If They Could Fly (2007)
• The Aimless Never Miss - The Bright Side (2007)
• The Blacks - Nom de Guerre (2007)
• Aim Low Kid - Soundtrack for the New Depression (2007)
• One Becomes One Hundred - They Do If You Know (2008)
• The Union Trade - Everyday Including (2008)
• The Red Verse - No Chance for Romance (2008)
• The Blacks - The Seven Inch (7" vinyl only) (2008)
• The Blacks - Tiger Songs (2009)
• Geographer - Kites (7" vinyl only) (2009)
• Silver Swans - Realize the Ghost (Single) (2009)
• Silver Swans - Realize the Ghost (2010)
• The Northern Key - Self-Titled (2010)
• Geographer - Animal Shapes (2010)
• Various Artists - Friends of Tricycle Records Compilation Vol.1 (2011)
• The Union Trade - Why We Need Night (2011)
• The Frail - Lasers Over Lovers (2011)

Tricycle Records

• Tricycle Records
• Tricycle Records on Facebook
• Tricycle Records on Twitter
• Tricycle Records on last.fm

Artists

• Geographer
• The Union Trade

Featured Articles

• The Bay Bridged - Out today, 1/11/11, Tricycle Records Compilation
• SF inter.com: THE INDUSTRY ON SURVIVAL - Featuring Julie Schuchard of Tricycle Records
• The Owl Mag - Julie Schuchard of Tricycle Records: Best of 2010