Tribe Records (NO)
Encyclopedia
Tribe Records was a Norwegian
record label
founded in 1998. The company became one of the biggest contributors to the Norwegian record chart
VG-Lista Topp 20 the following years. Tribe fast became a commercial label focusing on dance, trance (music) and pop.
Tribe Records was among the first record-companies in Norway to fully start with the 360-deals when building their artist. The label had management-, booking-, and the standard label-functions.
In 2002 Tribe Records became the biggest domestic hit-label in Norway with a total of 28,9% of the Norwegian hit-share on VG-Lista. Many artists as Dina, Spritneybears, 2PM, L8R and Spin-Up was attached to the label.
In the 3 last years, Tribe Records had a cooperation with the Danish company Capella Music, owned by the founder of Mega Records Edel-Mega Records
Kjeld Wennick. At the end of 2003, the label was closed down.
Its aggressive marketing
methods soon came under debate, when they threatened to do marketing activities in kindergarten
s to promote its new group "Splash".
After a couple of weeks of pressure applied by various newspapers led by the newspaper Avis1, the leader of "Norwegian Teacher's Association" Norsk Lærerlag Laila-Brith Josefsen, and Ombudsman for Children Trond Waage
, the label cancelled its activities.
The last punchline in the dispute came when the record company bought the entire frontpage of Avis1, marketing Splash as "This years album" signed with "Tribe Kindergarten".
The strategy on having total control of each band and artist signed to the label, was not very popular among the music journalists. When Håkon Moslet wrote his reviews on one of the acts; "Spin-Up" , he only wrote an essay on the record-label and its marketing methods instead.
When "Spritneybears", one of Norway's most selling artists for 3 years finally released its album in 2003, it suddenly was rumoured that the artists themselves never had done any singing on the album. Most vocals is supposed to have been performed by Kjetil Tefke, who never officially was attached to the band.
In 2003 when the Norwegian winner of Eurovision Song Contest
, Jostein Hasselgård
was about to release his single, Tribe released the same week a cover version. Beating Hasselgård with 4 places on the saleschart.
Norways third biggest newspaper, Dagbladet
at last nominated Tribe as "The Last Cowboys" of the music scene. However, the persons involved went separate ways only months later.
Caroline Dina Kongerud
Known as Norway
's first dance artist singing in Norwegian
.
L8R
Norway's first real boyband. The album was mainly produced by Clawfinger
, and the young boys referring to their music as "Metal Pop"
-single"(Årets Offisielle Russelåt).
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
founded in 1998. The company became one of the biggest contributors to the Norwegian record chart
Record chart
A record chart is a ranking of recorded music according to popularity during a given period of time. Examples of music charts are the Hit parade, Hot 100 or Top 40....
VG-Lista Topp 20 the following years. Tribe fast became a commercial label focusing on dance, trance (music) and pop.
Tribe Records was among the first record-companies in Norway to fully start with the 360-deals when building their artist. The label had management-, booking-, and the standard label-functions.
History
Originally, four partners founded the company: Christopher Collings, Andreas Papandreu Høyer, Anders Dybvik and Martin O. Muren. In 2001 John Sørensen joined the group.In 2002 Tribe Records became the biggest domestic hit-label in Norway with a total of 28,9% of the Norwegian hit-share on VG-Lista. Many artists as Dina, Spritneybears, 2PM, L8R and Spin-Up was attached to the label.
In the 3 last years, Tribe Records had a cooperation with the Danish company Capella Music, owned by the founder of Mega Records Edel-Mega Records
Edel-Mega Records
Mega Records was a Danish record company established in 1983. It was renamed Edel-Mega Records when it was acquired by Edel Music in 2001....
Kjeld Wennick. At the end of 2003, the label was closed down.
Marketing controversies "we make ur shit hit"
Tribe Records stated in numerous interviews that their slogan was "we make ur shit hit".Its aggressive marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
methods soon came under debate, when they threatened to do marketing activities in kindergarten
Kindergarten
A kindergarten is a preschool educational institution for children. The term was created by Friedrich Fröbel for the play and activity institute that he created in 1837 in Bad Blankenburg as a social experience for children for their transition from home to school...
s to promote its new group "Splash".
After a couple of weeks of pressure applied by various newspapers led by the newspaper Avis1, the leader of "Norwegian Teacher's Association" Norsk Lærerlag Laila-Brith Josefsen, and Ombudsman for Children Trond Waage
Trond Waage
Trond Waage is a child rights expert at the UNICEF Innocenti Research Centre in Florence, Italy. Previously, he was for eight years Norway's Ombudsman for Children. In this role he initiated the European Network of Ombudspersons for Children and was involved in setting up ombuds offices for...
, the label cancelled its activities.
The last punchline in the dispute came when the record company bought the entire frontpage of Avis1, marketing Splash as "This years album" signed with "Tribe Kindergarten".
The strategy on having total control of each band and artist signed to the label, was not very popular among the music journalists. When Håkon Moslet wrote his reviews on one of the acts; "Spin-Up" , he only wrote an essay on the record-label and its marketing methods instead.
When "Spritneybears", one of Norway's most selling artists for 3 years finally released its album in 2003, it suddenly was rumoured that the artists themselves never had done any singing on the album. Most vocals is supposed to have been performed by Kjetil Tefke, who never officially was attached to the band.
In 2003 when the Norwegian winner of Eurovision Song Contest
Eurovision Song Contest
The Eurovision Song Contest is an annual competition held among active member countries of the European Broadcasting Union .Each member country submits a song to be performed on live television and then casts votes for the other countries' songs to determine the most popular song in the competition...
, Jostein Hasselgård
Jostein Hasselgård
Jostein Hasselgård was the winner of Norway's national pre-selection for the Eurovision Song Contest and he won Norway a fourth place in the finals of the Eurovision Song Contest 2003 with the ballad "I'm Not Afraid To Move On"....
was about to release his single, Tribe released the same week a cover version. Beating Hasselgård with 4 places on the saleschart.
Norways third biggest newspaper, Dagbladet
Dagbladet
Dagbladet is Norway's second largest tabloid newspaper, and the third largest newspaper overall with a circulation of 105,255 copies in 2009, 18,128 papers less than in 2008. The editor in chief is Lars Helle....
at last nominated Tribe as "The Last Cowboys" of the music scene. However, the persons involved went separate ways only months later.
Caroline Dina KongerudDina (musician)Caroline Dina Kongerud , is a Norwegian pop-artist. She released five successful singles in 2003, including: Bli hos meg , For evig min , and Besatt . "Bli hos meg" was extremely popular, topping the Norwegian charts for several weeks...
Known as NorwayNorway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
's first dance artist singing in Norwegian
Norwegian language
Norwegian is a North Germanic language spoken primarily in Norway, where it is the official language. Together with Swedish and Danish, Norwegian forms a continuum of more or less mutually intelligible local and regional variants .These Scandinavian languages together with the Faroese language...
.
- Album:
- "Dina"
- Single:
- 2003: "Bli Hos Meg" Musicvideo:http://www.youtube.com/watch?v=cb2rJK3btYU
- 2003: "For Evig Min"
- 2004: "Fri Meg Nå"
Spritneybears
- Album:
- 2003: "A Night At Spritney Mansion", TR-10034
- Single:
- 2002: "The Bumpisong"
- 2002: "Fraglene" Musicvideo: http://www.youtube.com/watch?v=xQZDAnrg21I
- 2003: "Ghostbusters"
- 2003: "Woodpeckers From Space" , Musicvideo:http://www.youtube.com/watch?v=2EQki7-YXJg
L8RL8R (band)L8R was a Norwegian band, most notably Norway's first boyband. The quartet consisted of teenagers Ray David , Erik Kinn , Kif Flinder and Chris Jensen .- History :...
Norway's first real boyband. The album was mainly produced by ClawfingerClawfinger
Clawfinger is a rap metal band from Sweden and was one of the earliest bands to adopt this sound. Clawfinger is known for aggressive but melodic music and tackling political and anti-racist themes in their songs.-Band history:...
, and the young boys referring to their music as "Metal Pop"
- Album:
- "Enter The Dragon", TR-10039
- Single:
- "Back In Black"
- "In Da House"
- "World Of Pain"
2PM
To ensure the breakthrough of this artist, Tribe started to brand its first single as "This Years Official RussRuss
Russ is a participant in the traditional Norwegian upper secondary high school graduation ceremony known as russefeiring . Russ are easily recognized by their distinctive overalls and caps resembling student caps...
-single"(Årets Offisielle Russelåt).
- Album:
- "2PM"
- Single:
- "Sonata", TRS-10009
- "Mountain King", TRS-10012
- "C'Mon", TRS-10013
- "Open Your Eyes", TRS-10020
- "Tetris", Musicvideo:http://www.youtube.com/watch?v=xIFqUHwWGG4
Splash
A duo consisting of Anett Nylander and Janni Santillan ( http://www.nme.com/video/id/CsRzcbqkkpo/search/since+the+day+you+left/offset/40 )- Single
- "Everybody" TRS-10022
- Album
- "Splash"
- "God Jul & Godt Nyttår"
Spin-Up
- Album:
- 2001: "Heart Arrow Star"
- Single:
- 2001: "If You Wanna Party" Liveact: http://www.youtube.com/watch?v=3Ldt35BYSgw
- 2001: "Sing Na Na Na"
- 2002: "Edge Of Braking", TRS-10015
Silent Forces & Shahzad
- Single:
- "Rap Møter Banghra", TRS-10017
- "Fasana (Tid For Tabla)", TRS-10024
Howard & Christine
A duo consisting of Håvard Sylte and Christine Hauge.- Single
- 2002: "Støveldance"
- 2003: "Ooa Hela Natten"
- 2003: "I'm Not Afraid To Move On"
Mpetre Hits
Joint venture with the Norwegian public services, NRK's channel Mpetre .- "Mpetre Hits Volum 2"
- "Mpetre Hits Volum 3"
+47 Hip Hop
Joint venture with the Norwegian hip hop gazette, Kingsize.- "+47 Hip Hop - En Introduksjon"
Sources
- http://www.dagbladet.no/tekstarkiv/artikkel.php?id=5001030001704&tag=item&words=tribe%3Brecords
- http://www.mic.no/nmi.nsf/doc/art2001092512392583874570
- http://www.mic.no/nmi.nsf/doc/art2001092611244032803845
- http://www.mic.no/nmi.nsf/doc/art2002081911565226397344
- http://www.mic.no/nmi.nsf/doc/art2002011515051655854886
External links
- http://www.mic.no/symfoni/kontakt.nsf/pub/bed2001092512540227291371
- http://www.discogs.com/label/Tribe+Records