Trevor East
Encyclopedia
Trevor East, was originally presenter of Tiswas
; stooge to Chris Tarrant
and Derby County
obsessed. He was subsequently ranked 27 in The Guardian
's "Media 100" most influential people in the industry.
Series 2 of Tiswas began from late 1974, and spanned almost every Saturday in 1975, finishing in early 1976. The presenting team was doubled to four presenters, mostly culled from ATV
's presentation department. Chris Tarrant
and John Asher were joined by Peter Tomlinson
and Trevor East.
's executive producer for Snooker
. He failed, in negotiations with the WPBSA, to wrestle coverage of the World Snooker Championship
from the BBC
.
By 1992, as head of ITV football broadcasting, East fought against Sky Sports
initial foray into football coverage. But he eventually became an integral part of the team that built Sky Sports
' dominance of live top-flight football.and was later director of sport at Setanta Sports
).
Tiswas
Tiswas was a Saturday morning children's British television series which ran from 5 January 1974 to 3 April 1982 and was produced for the ITV network by ATV Network Limited....
; stooge to Chris Tarrant
Chris Tarrant
Christopher John "Chris" Tarrant, OBE is an English radio and television broadcaster, now best known for hosting the first version of the television game show Who Wants to Be a Millionaire? in the United Kingdom and later Ireland, as the two national versions of the show merged in 2002.Chris...
and Derby County
Derby County F.C.
Derby County Football Club is an English football based in Derby. the club play in the Football League Championship and is notable as being one of the twelve founder members of the Football League in 1888 and is, therefore, one of only ten clubs to have competed in every season of the English...
obsessed. He was subsequently ranked 27 in The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
's "Media 100" most influential people in the industry.
Presenter
He began his television career as an ATV sports reporter, having been a disc jockey in Derby's clubs in the mid-1960's.Series 2 of Tiswas began from late 1974, and spanned almost every Saturday in 1975, finishing in early 1976. The presenting team was doubled to four presenters, mostly culled from ATV
Associated TeleVision
Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982...
's presentation department. Chris Tarrant
Chris Tarrant
Christopher John "Chris" Tarrant, OBE is an English radio and television broadcaster, now best known for hosting the first version of the television game show Who Wants to Be a Millionaire? in the United Kingdom and later Ireland, as the two national versions of the show merged in 2002.Chris...
and John Asher were joined by Peter Tomlinson
Peter Tomlinson
Peter Tomlinson is a broadcaster and continuity announcer. He created the British children's television series Tiswas and was the programme's co-presenter in its early years....
and Trevor East.
Management
By October 1983, East was ITVITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
's executive producer for Snooker
Snooker
Snooker is a cue sport that is played on a green baize-covered table with pockets in each of the four corners and in the middle of each of the long side cushions. A regular table is . It is played using a cue and snooker balls: one white , 15 worth one point each, and six balls of different :...
. He failed, in negotiations with the WPBSA, to wrestle coverage of the World Snooker Championship
World Snooker Championship
The World Snooker Championship is the leading professional snooker tournament in terms of both prize money and ranking points. The first championship was held in 1927; since 1977, it has been played at the Crucible Theatre, Sheffield, England...
from the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
.
By 1992, as head of ITV football broadcasting, East fought against Sky Sports
Sky Sports
Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland...
initial foray into football coverage. But he eventually became an integral part of the team that built Sky Sports
Sky Sports
Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland...
' dominance of live top-flight football.and was later director of sport at Setanta Sports
Setanta Sports
Setanta Sports is an international sports broadcaster based in Dublin, Ireland. Setanta Sports was formed in 1990 to facilitate the broadcasting of Irish sporting events...
).