Tourism Malaysia
Encyclopedia
Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia.
Tourism Malaysia or formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.
Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at the domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation.
With the growth of world tourism and Malaysia's potential as a tourism destination, has contributed to the change and focus in the country's tourism sector. It has helped generate substantive foreign exchange earnings and employment. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.
. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism.
In 2010 Tourism Malaysia announced that it would be making greater efforts to attract New Zealanders. "Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng.
The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism.
is the Minister of Tourism and Azizan Noordin is Acting Director-General of Tourism Malaysia.
Tourism Malaysia or formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.
History
On 20 May, 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at the domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation.
With the growth of world tourism and Malaysia's potential as a tourism destination, has contributed to the change and focus in the country's tourism sector. It has helped generate substantive foreign exchange earnings and employment. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.
Promotional efforts
In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C.Chelsea F.C.
Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four...
. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism.
In 2010 Tourism Malaysia announced that it would be making greater efforts to attract New Zealanders. "Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng.
The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism.
Leadership
As of August 2010 Dato' Sri Dr. Ng Yen YenNg Yen Yen
Dato' Sri Dr. Ng Yen Yen is a Malaysian politician and the current Minister of Tourism in the Malaysian Cabinet. She is the current Vice-President of Malaysian Chinese Association . She was the chief of the Women's wing of the Malaysian Chinese Association till 2008...
is the Minister of Tourism and Azizan Noordin is Acting Director-General of Tourism Malaysia.