Touch (Natasha Bedingfield song)
Encyclopedia
"Touch" is a song performed by British singer-songwriter Natasha Bedingfield
. The song written by Bedingfield, Julian Bunetta and Steve Kipner
was released to the U.S. iTunes store
on 18 May 2010 as the lead single from her upcoming studio album, Strip Me
, which came out in late 2010. The song was sent to U.S. radio on 29 June 2010 and then later confirmed to be a trailer single, whilst the album's title track serves as the first official single.
' liked the song saying "it won her over". She said "The verses seem a bit rambling (Natasha basically runs through every errand she did that day), but the catchy chorus of 'we danced, and we laughed, and we touched' wins us over. And we’re fairly certain it will inevitably be played on our TVs ad nauseam during iPod Touch commercials."
skincare compaign. Of the partnership which will involved the song being featured in TV commercials Bedingfield said "I've never been happier than I am right now ... I just celebrated my one-year wedding anniversary with the love of my life, and my new album, which I'm very proud of, will be released this fall. When I heard about NIVEA's Happiness campaign, I couldn't think of a better way to share my new song, 'Touch,' with fans. When you feel happy, it's contagious!" Bedingfield performed the song live for the first time on The Ellen DeGeneres Show
on 24 May 2010. She performed the song for a second time on So You Think You Can Dance
on 8 July 2010. On 19 July, Bedingfield performed the song at the VH1
Do Something
Awards.
was booked to direct the video which was filmed in the first week of July 2010. Lee is best known for his work with The Black Eyed Peas
. 13 July, outtakes from the video were released on Bedingfield's official site and Youtube
account. The video was released to the singer's official Vevo
account on 27 July 2010.
Natasha Bedingfield
Natasha Anne Bedingfield is a British pop singer and songwriter. Bedingfield debuted in the 1990s as a member of the Christian dance/electronic group The DNA Algorithm with her siblings Daniel Bedingfield and Nikola Rachelle...
. The song written by Bedingfield, Julian Bunetta and Steve Kipner
Steve Kipner
Steve Kipner is a multi-platinum-selling songwriter and record producer with hits spanning over a 40 year history, including chart-topping songs such as Olivia Newton-John's "Physical", Chicago's Grammy-nominated "Hard Habit to Break", "Genie In A Bottle" by Christina Aguilera, for which he won an...
was released to the U.S. iTunes store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
on 18 May 2010 as the lead single from her upcoming studio album, Strip Me
Strip Me
Strip Me is the third studio album by British singer-songwriter Natasha Bedingfield. Originally due for release on 9 November 2010, the album's release was pushed back to 7 December 2010 on Phonogenic Records...
, which came out in late 2010. The song was sent to U.S. radio on 29 June 2010 and then later confirmed to be a trailer single, whilst the album's title track serves as the first official single.
Critical reception
Becky Bain of 'IdolatorIdolator (website)
Idolator is a music blog. Created by the blog network Gawker Media in August 2006, Idolator was later sold to rival blog network Buzz Media, which also owns music blog Stereogum. From the 2007 departure of original head writer Brian Raftery until November 2009, the blog's head writer was Maura...
' liked the song saying "it won her over". She said "The verses seem a bit rambling (Natasha basically runs through every errand she did that day), but the catchy chorus of 'we danced, and we laughed, and we touched' wins us over. And we’re fairly certain it will inevitably be played on our TVs ad nauseam during iPod Touch commercials."
Promotion
It been revealed that "Touch" will be used as the theme song for an upcoming NIVEANivea
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion...
skincare compaign. Of the partnership which will involved the song being featured in TV commercials Bedingfield said "I've never been happier than I am right now ... I just celebrated my one-year wedding anniversary with the love of my life, and my new album, which I'm very proud of, will be released this fall. When I heard about NIVEA's Happiness campaign, I couldn't think of a better way to share my new song, 'Touch,' with fans. When you feel happy, it's contagious!" Bedingfield performed the song live for the first time on The Ellen DeGeneres Show
The Ellen DeGeneres Show
The Ellen DeGeneres Show, often shortened to Ellen, is an American television talk show hosted by comedian/actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal. For its first five seasons, the show...
on 24 May 2010. She performed the song for a second time on So You Think You Can Dance
So You Think You Can Dance (U.S. TV series)
So You Think You Can Dance is an American dance competition and reality show that airs on Fox in the United States.The series first premiered on July 20, 2005, and was created by American Idol producers Simon Fuller and Nigel Lythgoe and is produced by 19 Entertainment and Dick Clark Productions...
on 8 July 2010. On 19 July, Bedingfield performed the song at the VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
Do Something
Do Something
Do Something is a non-profit organization that motivates young people to take action around social changes through national campaigns and grants for projects that make an impact. The organization's CEO is Nancy Lublin, who founded Dress for Success in 1996.-History:The organization was co-founded...
Awards.
Music video
Rich LeeRich lee
Rich Lee is an American music video and commercial director signed to DNA in Hollywood, California and Flynn Productions in the United Kingdom. He has directed music videos for Eminem, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. Rich Lee started his professional...
was booked to direct the video which was filmed in the first week of July 2010. Lee is best known for his work with The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...
. 13 July, outtakes from the video were released on Bedingfield's official site and Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
account. The video was released to the singer's official Vevo
Vevo
Vevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...
account on 27 July 2010.
Charts
| Chart (2010) | Peak position |
|---|---|
| Canada (Canadian Hot 100 Canadian Hot 100 The Canadian Hot 100 is a music singles popularity chart issued weekly by Billboard magazine which ranks songs in Canada. The chart debuted in the Billboard issue dated June 16, 2007 and was made available for the first time via their online services on June 7, 2007... ) |
60 |
Radio adds
| Region | Date | Format |
|---|---|---|
| United States | 29 June 2010 | Mainstream |
Release
| Region | Date | Format | Label |
|---|---|---|---|
| Canada | 18 May 2010 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Sony Music Sony Music Entertainment Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation.... |
| United States | Epic Records Epic Records Epic Records is an American record label, owned by Sony Music Entertainment. Though it was originally conceived as a jazz imprint, it has since expanded to represent various genres. L.A... |