Tone (TVXQ album)
Encyclopedia
TONE is the fifth Japanese studio album (tenth overall) of South Korean boy band Tohoshinki, released on September 28, 2011 under Avex Trax
Avex Trax
, listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan...

 in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. This is Tohoshinki's first Japanese album as a duo, with members Yunho
U-Know
Jung Yunho , better known by his stage names, U-Know, U-Know Yunho and , is a Korean singer and occasional actor. He is the leader of the South Korean boyband and now duo TVXQ.-Early life:...

 and Changmin
Max (singer)
Shim Changmin also known as Max , Choikang Changmin in South Korea, Changmin in Japan, and Shen Changmin in China and Taiwan, is a Korean singer, songwriter and occasional actor best known as one-half of South Korean musical duo TVXQ...

 participating on this project, as well as their first album under the main Avex Trax label.

Background

The second single "Superstar" was was originally written with English lyrics and titled "Everyday Superstar". When the song was translated into Japanese the lyrics and meaning were completely changed apart from the single word "Superstar". Co-writer Lars Halvor Jensen
Lars Halvor Jensen
Lars Halvor Jensen is a Danish record producer and songwriter. He has achieved success in many genres of music, particularly pop, rock and R&B and he is the co-founder of DEEKAY Music, a production and publishing company with studios in both Copenhagen, Denmark and Los Angeles, California...

 told HitQuarters
HitQuarters
HitQuarters is an international music industry publication and contact database founded in 1999. It is noted for in-depth interviews with industry figures, with past subjects including Simon Cowell, Martin Kierszenbaum, Jason Flom, Diane Warren, Peter Edge, Ron Fair and RedOne, as well as its A&R...

 that the translator kept it in because "it's a catchy word that everybody understands". The original English language song was recorded by the Irish pop duo Jedward
Jedward
John Paul Henry Daniel Richard Grimes and Edward Peter Anthony Kevin Patrick Grimes are an Irish hip pop duo. They are identical twins and perform under the name Jedward...

.

Release

On July 30, 2011, while attending the a-Nation 10th Anniversary for Life Charge & Weider in Jelly concert, U-Know
U-Know
Jung Yunho , better known by his stage names, U-Know, U-Know Yunho and , is a Korean singer and occasional actor. He is the leader of the South Korean boyband and now duo TVXQ.-Early life:...

 revealed that their upcoming Japanese album was slated for release on September 28. There Max also revealed that their 5th Nationwide Japanese tour would be starting in January of next year.

July 31st it was revealed that previously released tracks Why? (Keep Your Head Down)
Keep Your Head Down (song)
"Keep Your Head Down" is a song performed by South Korean duo TVXQ, released in South Korea as a digital single in January 2011 as the lead single from the duo's album of the same name, and was later re-released in Japanese as the duo's thirty-first single in Japan, released on January 26, 2011 by...

, MAXIMUM
Keep Your Head Down
Keep Your Head Down is the fifth Korean album by Korean boy band TVXQ. It was released on January 5, 2011 in Korea as a special edition and on the January 14, 2011 as a normal edition. A repackaged version of the album was released on March 16, 2011 with a new track called 이것만은 알고 가...

, Superstar, and I Don't Know would be included on the album and that three versions: CD+DVD (Limited Edition Version A), CD+DVD (Limited Edition Version B) and CD (Normal Version C) of the album would be released.

On August 15th it was revealed that one of the songs off the album "Back to Tomorrow" would be used as the CM song for ILLUNEIGE, a product by Menard Cosmetics. A 1 minute 12 second preview of the song was available on the ILLUNEIGE site.

On August 27th the tracklist for all three versions of TONE were revealed on Tohoshinki's official Japanese website, along with a 17 second preview of the song "B.U.T (BE-AU-TY)". The limited edition bonuses were revealed to be a jacket sized card (1 out of 6) and event application (for Version A, B and C), Superstar PV ShootOff Shot Movie (for Version A), and Special Mini Photo Booklet (for Version B).

On September 2, 2011 Tohoshinki revealed the jacket covers for all three versions of TONE, as well as a 30 second teaser for "Duet" on their Japanese site.

From September 2-4 Tohoshinki participated in SMTOWN Live In Tokyo
SMTown Live '10 World Tour
SM Town Live 2010 is the 2010-2011 world-wide live concert tour by SM Town. The tour kicks off from South Korea and will expand its route to USA, Japan, China, France etc.- History :...

, where they performed their yet-to-be released song "B.U.T (BE-AU-TY)".

September 6th, Avex Trax
Avex Trax
, listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan...

's official YouTube page released a 15 second MV teaser of "B.U.T (BE-AU-TY)". 5 days later, a 1 minute 30 second version of "B.U.T (BE-AU-TY)" was shown, along with three behind-the-scenes footage clips, on Fuji TV's
Fuji Television
is a Japanese television station based in Daiba, Minato, Tokyo, Japan, also known as or CX, based on the station's callsign "JOCX-DTV". It is the flagship station of the Fuji News Network and the ....

 Mezamashi TV
Mezamashi TV
Mezamashi TV is a Japanese news magazine show broadcast every weekday on Fuji TV from 5:25 a.m. to 8:00 a.m. but not on TV Oita because there is "ZIP!" produced and copyrighted by Nippon TV on TV Oita....

. September 19th the full music video for "B.U.T (BE-AU-TY)" was released through various sites.

On September 27, 2011, the first day of album release, TONE topped the Oricon Daily Album Chart at first place by selling 105,484 copies, surpassing their previous studio album The Secret Code
The Secret Code (album)
-Bonus Tracks and Editions:-Charts:-Chart precession and succession:-External links:*...

's first day sales of 82,891 copies, the album maintained the daily #1 rank for the remainder of the week. On October 4, 2011, Oricon reported that TONE has sold over 204,980 copies for the week of 9/26~10/2, again surpassing The Secret Code
The Secret Code (album)
-Bonus Tracks and Editions:-Charts:-Chart precession and succession:-External links:*...

's first week sales of 157,954 copies; it ranked first on the Oricon Weekly Album Chart and earned Tohoshinki their first weekly #1 rank for a studio album release. This is also the first time in over 11 years that a foreign male artist has sold over 200,000 copies in the first week since Bon Jovi's 'Crush'. On November 7, 2011, Oricon reported that TONE has sold over 278,057 copies for the month of October, topping the Oricon Monthly Album Chart at first place, making this the first time Tohoshinki has achieved the monthly #1 rank with a studio album release.

On October 7, 2011, TONE was certified Platinum by the Recording Industry Association of Japan
Recording Industry Association of Japan
The Recording Industry Association of Japan is an industry trade group composed of Japanese corporations involved the music industry...

 (RIAJ) for shipping over 250,000 copies.

Version C

Version A

Version B

Japan charts

Chart Peak
position
Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

Daily Albums
1
Oricon Weekly Albums 1
Oricon Monthly Albums 1
Oricon Yearly Albums TBA
Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

Japan Top Albums
1

Korean charts

Chart Peak
position
Hanteo Daily Albums (Overseas Category) 1
Hanteo Weekly Albums (Overseas Category) 1
Hanteo Daily Albums (J-pop Category) 1
Hanteo Weekly Albums (J-pop Category) 1

Sales and certifications

Chart Amount
Oricon physical sales 289,699+
RIAJ physical shipping certification Platinum (250,000+)

Release history

Format Country Date Version Distributing label
CD
CD+DVD (Normal)
CD+DVD (Limited)
Japan
September 28, 2011
All versions
Avex Trax
Avex Trax
, listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan...

South Korea
October 14, 2011
Version A, C
S.M. Entertainment
S.M. Entertainment
S.M. Entertainment is an independent Korean record label, talent agency, producer, and publisher of pop music, founded by Lee Soo-man in South Korea...

Taiwan
All versions
Avex Taiwan
Avex Taiwan
Avex Taiwan Inc is an entertainment and record label based in Taiwan. It was founded in July 1998 and is a foreign consolidated subsidiary of parent company Avex Group based in Japan...

Philippines
November 26, 2011
Universal Records
Universal Records (Philippines)
Universal Records Philippines Inc. is a Filipino record label founded in 1977 as a part of Warner Music Group. Since 1992, it became independent.-History:URPI was founded in 1977 as WEA Records Philippines Inc...

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