Tom Kalinske
Encyclopedia
Thomas "Tom" Kalinske is an American businessman and currently the Executive Chairman of Moonshoot. He is best known as the president and CEO of Sega of America
from 1990 to 1996, and Mattel
before that. His aggressive marketing decisions during his time at Sega, such as price drops and the famous "Sega Scream" TV campaign, are often cited as key elements in the success of the Sega Genesis.
Tom Kalinske gave an exclusive interview to Sega-16 via an hour long telephonic conversation reflecting back on his Sega days on July 11, 2006. Tom is again quoted several times in IGN's 2009 article "IGN Presents the History of SEGA".
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
from 1990 to 1996, and Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
before that. His aggressive marketing decisions during his time at Sega, such as price drops and the famous "Sega Scream" TV campaign, are often cited as key elements in the success of the Sega Genesis.
Tom Kalinske gave an exclusive interview to Sega-16 via an hour long telephonic conversation reflecting back on his Sega days on July 11, 2006. Tom is again quoted several times in IGN's 2009 article "IGN Presents the History of SEGA".