Thizz Entertainment is a San Francisco Bay Area

San Francisco Bay Area

The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

-based, independent record label

Independent record label

An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

, started as Romp Records in 1996 by rapper Mac Dre

Mac Dre

Andre Hicks , better known by his stage name Mac Dre, was an American rapper.-Biography:Andre Hicks was born in Oakland, California but moved to Vallejo while still a child...

. When Dre moved to Sacramento

Sacramento, California

Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...

 in 1999, he changed the label's name to Thizz Entertainment to avoid connections to the Romper Room Gang. Dre thought the name Thizz perfectly expressed how it felt when you were high on ecstasy

Methylenedioxymethamphetamine

MDMA is an entactogenic drug of the phenethylamine and amphetamine class of drugs. In popular culture, MDMA has become widely known as "ecstasy" , usually referring to its street pill form, although this term may also include the presence of possible adulterants...

 which was becoming popular in the Bay Area hip hop scene.

When, on November 1, 2004, Mac Dre was shot and killed after a performance in Kansas City

Kansas City, Missouri

Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

, Missouri

Missouri

Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

 Dre's business partners Miami tha Most and Curtis "Kilo Curt" Nelson took over the label, and added J-Diggs (Jamal diggs), also Mac Mall

Mac Mall

Mac Mall, is a West Coast rapper who became known in the mid/late 1990s, as one of the local artists putting the Bay Area on the hip hop map. Mac Mall was signed to Young Black Brotha Records....

 as co-owner. The label's base of operations was then moved back to the Bay Area.

Music

The label is known for producing "Thizz music". Thizz Entertainment has been fundamental in the growth and popularity of the Bay Area hyphy

Hyphy

The word hyphy is Conor Devlin's preferred short word meaning "hyperactive." It was created by Bay Area rapper Keak Da Sneak when he used the term on an album he recorded in 1994. From the USA Today article: "Every record label was getting at us at that time, but we fumbled the ball," says E-40,...

 movement.

Over sixty artists have released albums through Thizz Entertainment and its various divisions.

Thizz sells their CDs via local distribution and on the Internet and markets them largely by word of mouth

Word of mouth

Word of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...

. They offer the benefit of the label's name recognition to artists who otherwise might not be able to successfully push a record.

In 2007 they diversified, adding imprints: Thizz South, Thizz Latin, and Thizz Northwest

Thizz Nation series

• 2003: Thizz Nation Vol. 1
• 2003: Thizz Nation Vol. 2
• 2005: Thizz Nation Vol. 3
• 2005: Thizz Nation Vol. 4
• 2006: Thizz Nation Vol. 5
• 2006: Thizz Nation Vol. 6
• 2006: Thizz Nation Vol. 7
• 2006: Thizz Nation Vol. 8 (featuring Mistah F.A.B.
  Mistah F.A.B.
  Stanley Petey Cox , better known by his stage name Mistah F.A.B. , is an American rapper. He attended Oakland Technical High School and Emery High School. He is signed to Bay Area rap legend Mac Dre's label, Thizz Entertainment and Atlantic Records. Mistah F.A.B...
  
  )
• 2007: Thizz Nation Vol. 9 (featuring Rydah J. Klyde
  Rydah J. Klyde
  Rydah J. Klyde is a Bay Area rapper from Pittsburg, California best known for his affiliation with the rap group Mob Figaz. Around 2002, Rydah signed a solo deal with Mac Dre's Thizz Entertainment label. In 2003, he released his album Tha Fly Gangsta...
  
  )
• 2007: Thizz Nation Vol. 10 (featuring Bavgate)
• 2007: Thizz Nation Vol. 11 (featuring Johnny Cash)
• 2007: Thizz Nation Vol. 12 (featuring Money Gang)
• 2007: Thizz Nation Vol. 13
• 2007: Thizz Nation Vol. 14 (featuring Thizz Latin)
• 2007: Thizz Nation Vol. 15
• 2007: Thizz Nation Vol. 16 (featuring The Crest Creepaz)
• 2007: Thizz Nation Vol. 17 (featuring J-Diggs)
• 2007: Thizz Nation Vol. 18 (featuring Mistah F.A.B.
  Mistah F.A.B.
  Stanley Petey Cox , better known by his stage name Mistah F.A.B. , is an American rapper. He attended Oakland Technical High School and Emery High School. He is signed to Bay Area rap legend Mac Dre's label, Thizz Entertainment and Atlantic Records. Mistah F.A.B...
  
  , G-Stack)
• 2007: Thizz Nation Vol. 19 (featuring Starr Studded)
• 2007: Thizz Nation Vol. 20 (featuring Geezy)
• 2008: Thizz Nation Vol. 21 (featuring Gorilla Pits)
• 2008: Thizz Nation Vol. 22 (featuring Meez)
• 2008: Thizz Nation Vol. 23 (featuring Thizz South)
• 2011: ,'SWAG OR DIE (featuring LilTone
• 2008: Thizz Nation Vol. 24 (featuring Sky Balla)
• 2010: Thizz Nation Vol. 25 (Guce)
• 2010: Thizz Nation Vol. 26 (Kafani)
• 2010: Thizz Nation Vol. 27 (Philthy Rich)
• 2011: Thizz Nation Vol. 28 (Stevie Joe)
• 2011: Thizz Nation Vol. 29
• 2011: Thizz Nation Vol. 30

Thizz Entertainment divisions

• Thizz South Records (Run By Magnolia Chop and Trill Real)
• Thizz Latin Records (Run By Gold Toes)
• Thizz Latin Sac Valley (Run By Don Changolini 4000)
• Thizz NorthWest (Run By Kilo Curt)
• Romp Records (Run By J-Diggs)
• Faeva Afta Entertainment (Run By Mistah F.A.B.)
• M.G.M. Records (Run By Rydah J. Klyde)
• B.M.R (Run By Bavgate)
• Town Thizzness (Run By J. Stalin)
• Thizz City
• Mad Society Enterprises (Run By Howie Krakk)
• Thizz Kennels (Run by Pitapino Rich)
• Thizz latin 209 (run by mental illness)
• Thizz latin south (run by lil ro)
• Thizz Latin Southwest (Run by Sinner Frost/T.I.L. Death Ent.)
• Thizz Latin Midwest (based in Omaha, NE run by Stylo and Latin Threat)