For the 2000 movie see: The Price of Milk

The Price of Milk

The Price of Milk is a 2000 film from New Zealand. It was directed by Harry Sinclair. This film is set in rural New Zealand where a farmer, Rob , gets engaged to his love, Lucinda . But Lucinda is worried about their relationship losing its spark and she continues pushing him to try and keep the...

The concept of the price of milk is sometimes used (perhaps semi-humorously) as a way of distinguishing how detached the wealthy are from the reality perceived by the less wealthy. This is characterized by people who either do not read the price labels on their food or have others to do their shopping, and hence are unaware of the monetary

Money

Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, occasionally in the past,...

 cost of basic necessities.

This has resulted in the titling of at least one regular interview slot ("How much is a pint of milk?" in the semi-imperial

Imperial unit

The system of imperial units or the imperial system is the system of units first defined in the British Weights and Measures Act of 1824, which was later refined and reduced. The system came into official use across the British Empire...

 based UK

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

) in which the last question is always "And how much is a pint of milk?". The majority of famous (and generally wealthy) interviewees typically have (or pretend to have) no idea of the correct answer, presumably unlike the majority of the readership.