The WISE Campaign (Women into Science, Engineering and Construction) encourages young women, under 19 years old, to value and pursue Science, Technology, Engineering and Maths or Construction related courses in School or College and move on into related careers. Its mission statement aims to facilitate understanding of these disciplines among young girls and the opportunities which they present at a professional level. Through its initiatives, the campaign has helped to double the percentage of female engineering graduates from 7% in 1984 to 15% today.

One of WISE's main objectives is to listen to students and understand and voice their opinions to academic institutions, policy-makers and employers. It then works creatively with delivery agencies and others, offering models, tools and approaches to support them in challenging traditional approaches, so as to demonstrate equitable involvement with, and results for girls. WISE combats gender stereotypes to get more young women involved in careers where female participation was once considered near impossible.

WISE operates throughout the UK, with specialist committees in Wales, Northern Ireland and Scotland. Volunteers, from industry and relevant organisations, attend the various WISE committee meetings, and undertake projects for the WISE Campaign.

WISE is financially supported by two engineering organisations - the Royal Academy of Engineering

Royal Academy of Engineering

-Overview: is the UK’s national academy of engineering. The Academy brings together the most successful and talented engineers from across the engineering sectors for a shared purpose: to advance and promote excellence in engineering....

 and EngineeringUK

EngineeringUK

EngineeringUK, formerly the Engineering and Technology Board , is an independent, not-for-profit organisation whose purpose is to promote the contribution that engineers, and engineering and technology, make to society...

, and by two Sector Skills Councils - SEMTA and ConstructionSkills. It also receives money from DIUS through STEMNET. WISE counts The Princess Royal

Anne, Princess Royal

Princess Anne, Princess Royal , is the only daughter of Elizabeth II and Prince Philip, Duke of Edinburgh...

, The Baroness Platt of Writtle

Beryl Platt, Baroness Platt of Writtle

Beryl Platt, Baroness Platt of Writtle is a British Conservative Party politician.-Life:Platt was created a life peer in 1981. She is a member of the House of Lords. From 1992 to 2000 Beryl Platt was a Chancellor of Middlesex University....

, Dame Julia Higgins

Julia Higgins

Dame Julia Stretton Higgins, DBE, FRS, FREng is Professor of Polymer Science in the Department of Chemical Engineering and Chemical Technology at Imperial College London...

, Kate Bellingham

Kate Bellingham

Kate Bellingham is a British engineer and television presenter most widely known for her role presenting popular BBC science show Tomorrow's World from 1990-1994...

 and Joanna Kennedy as its patrons.