The Source Awards (30 Rock)
Encyclopedia
"The Source Awards" is the sixteenth episode of the first season
30 Rock (season 1)
The first season of the television comedy series 30 Rock originally aired between October 11, 2006 and April 26, 2007 on NBC in the United States...

 of the American television comedy series 30 Rock
30 Rock
30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey's experiences as head writer for Saturday Night Live...

. It was written by Robert Carlock
Robert Carlock
Robert Carlock is an American television producer and screenwriter most widely known for his work as a writer for several NBC television comedies, particularly his work with Tina Fey as show runners for 30 Rock.-Early years:...

 and Daisy Gardner
Daisy Gardner
Daisy Gardner is an American television writer who is best known for her work as a writer on the NBC series 30 Rock and Californication. She also appears on TruTV Presents: World's Dumbest... as a commentator....

, and directed by one of the season's supervising producers, Don Scardino
Don Scardino
Don Scardino is an American television director and producer and a former actor.-Acting:Born in New York City, Scardino began his career as an actor. His first Broadway credit was as an understudy in The Playroom in 1965. Additional Broadway acting credits include Johnny No-Trump, Godspell, and...

. The episode originally aired on the National Broadcasting Company
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 (NBC) in the United States on March 1, 2007. "The Source Awards" featured appearances by Wayne Brady
Wayne Brady
Wayne Alphonso Brady is an actor, singer, comedian and television personality, known for his work as a regular on the American version of the improvisational comedy television series Whose Line Is It Anyway?, and as the host of the daytime talk show The Wayne Brady Show...

, Kevin Brown
Kevin Brown (actor)
Kevin 'Dot Com' Brown is an American comedian, film and television actor, best known for his role on the series 30 Rock as "Dot Com".Brown also appeared as the lead in Marq Overton's one-man play Die Laughing in 2008 at the Diversity Players of Harlem and as an actor and executive producer of the...

, Grizz Chapman
Grizz Chapman
Grizzwald "Grizz" Chapman is an American television actor best known for his recurring role as Grizz on the NBC series 30 Rock. A June 2007 interview with rollingout.com lists Chapman's height as 6'10". In his commentary for the episode "Tracy Does Conan," Tracy Morgan revealed that they met when...

, Ghostface Killah
Ghostface Killah
Dennis Coles , better known by his stage name Ghostface Killah, is an American rapper and prominent member of the Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of Enter the Wu-Tang , the members went on to pursue solo careers to varying levels of success...

, LL Cool J
LL Cool J
James Todd Smith , better known as LL Cool J , is an American rapper, entrepreneur, and actor...

, and Jason Sudeikis
Jason Sudeikis
Daniel Jason Sudeikis is an American actor and comedian currently starring as a cast member on Saturday Night Live.-Early life:Sudeikis was born Daniel Jason Sudeikis in Fairfax, Virginia, the son of Kathryn , a travel agent who was president of the American Society of Travel Agents, and Dan...

.

In the episode, Jack Donaghy
Jack Donaghy
John Francis "Jack" Donaghy is a fictional character on the NBC sitcom 30 Rock. He is the Vice President of East Coast Television and Microwave Oven Programming for General Electric and later Kabletown....

 (Alec Baldwin
Alec Baldwin
Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

) enlists a rap producer, Ridikolous (LL Cool J), to unload his line of inferior champagne while Tracy Jordan
Tracy Jordan
Ogbert Jordan, better known by his stage name, Tracy, is a fictional character on the American television series 30 Rock, based on and played by Tracy Morgan.-Brief overview:...

 (Tracy Morgan
Tracy Morgan
Tracy Morgan is an American comedian who is best known for his eight seasons as a cast member on Saturday Night Live and currently known for playing the role of Tracy Jordan on the NBC series 30 Rock.-Early life:...

) reluctantly hosts the Source Awards. At the same time, Liz Lemon
Liz Lemon
Elizabeth Miervaldis "Liz" Lemon is the main character of the American television series 30 Rock. She is portrayed by Tina Fey, who is also the creator of the series and its showrunner.-Personal history:...

 (Tina Fey
Tina Fey
Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

) tries to sever ties with a black man (Brady) she dislikes without looking racist.

"The Source Awards" received mixed reception from television critics. According to the Nielsen ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...

 system, it was watched by 5.7 million households during its original broadcast, and received a 2.7 rating/7 share among viewers in the 18–49 demographic.

Plot

Liz Lemon
Liz Lemon
Elizabeth Miervaldis "Liz" Lemon is the main character of the American television series 30 Rock. She is portrayed by Tina Fey, who is also the creator of the series and its showrunner.-Personal history:...

 (Tina Fey
Tina Fey
Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

) has a date with Steven Black (Wayne Brady
Wayne Brady
Wayne Alphonso Brady is an actor, singer, comedian and television personality, known for his work as a regular on the American version of the improvisational comedy television series Whose Line Is It Anyway?, and as the host of the daytime talk show The Wayne Brady Show...

), Tracy Jordan
Tracy Jordan
Ogbert Jordan, better known by his stage name, Tracy, is a fictional character on the American television series 30 Rock, based on and played by Tracy Morgan.-Brief overview:...

's (Tracy Morgan
Tracy Morgan
Tracy Morgan is an American comedian who is best known for his eight seasons as a cast member on Saturday Night Live and currently known for playing the role of Tracy Jordan on the NBC series 30 Rock.-Early life:...

) new public relations agent, whom she met in one of Tracy's after-parties. Many people around Liz make an issue of Steven being black, but Liz does not care about his race. On her date with Steven, Liz is surprised to find out certain things about him, and does not have a good time. Steven believes that Liz does not like him because he is black, when really she does not like him as a person. She does not want to be thought of as racist, so she continues on the date. Later, Liz tries to break up with Steven and explain to him that she just does not like him as a person, not because of his race. To prove they are incompatible, she brings him as a guest to the Source Awards the following night.

Jack Donaghy
Jack Donaghy
John Francis "Jack" Donaghy is a fictional character on the NBC sitcom 30 Rock. He is the Vice President of East Coast Television and Microwave Oven Programming for General Electric and later Kabletown....

 (Alec Baldwin
Alec Baldwin
Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

), meanwhile, is producing his own wine, called Donaghy Estate Sparkling Wine. He and Liz taste it, and realize that it is practically undrinkable. This leaves Jack with the problem of disposing with the wine. He decides to market it to hip-hop producer Ridikolous (LL Cool J
LL Cool J
James Todd Smith , better known as LL Cool J , is an American rapper, entrepreneur, and actor...

), and at the same time patch up things between Tracy and Ridikolous, who was not allowed into one of Tracy's parties. Jack and Ridikolous have a meeting, resulting in the wine becoming the corporate sponsor of the Source Awards, which is being produced by Ridikolous. To further amend things with Tracy, Jack proposes to let Tracy host the award show. This backfires when Tracy refuses to host it in fear that he will get shot, but Jack still sees it as the only way to work things out with Ridikolous.

At the Source Awards, Tracy still does not want to host. Jack rhetorically asks him what Oprah
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

 would do, but Tracy misunderstands and starts acting like her. Backstage, Tracy shows Liz his gun, which she takes away from him. She fires it by accident and ends up shooting Steven in the buttocks. He thinks she shot him because he was going through her purse and calls her a racist. Following this, Ridikolous comes in and says that Jack has made a mockery of the award, adding: "Wait until I tell Tupac
Tupac Shakur
Tupac Amaru Shakur , known by his stage names 2Pac and Makaveli, was an American rapper and actor. Shakur has sold over 75 million albums worldwide as of 2007, making him one of the best-selling music artists in the world...

 about this!". This leads to a short awkward moment, but Jack insists he did not hear anything.

Production

"The Source Awards" was written by executive producer Robert Carlock
Robert Carlock
Robert Carlock is an American television producer and screenwriter most widely known for his work as a writer for several NBC television comedies, particularly his work with Tina Fey as show runners for 30 Rock.-Early years:...

 and Daisy Gardner
Daisy Gardner
Daisy Gardner is an American television writer who is best known for her work as a writer on the NBC series 30 Rock and Californication. She also appears on TruTV Presents: World's Dumbest... as a commentator....

, and directed by one of the season's supervising producers Don Scardino
Don Scardino
Don Scardino is an American television director and producer and a former actor.-Acting:Born in New York City, Scardino began his career as an actor. His first Broadway credit was as an understudy in The Playroom in 1965. Additional Broadway acting credits include Johnny No-Trump, Godspell, and...

. This was Carlock's third writing credit, and was Gardner's first written episode. This episode was Scardino's fourth directed episode of 30 Rock. "The Source Awards" originally aired on March 1, 2007 on NBC as the sixteenth episode of the show's first season
30 Rock (season 1)
The first season of the television comedy series 30 Rock originally aired between October 11, 2006 and April 26, 2007 on NBC in the United States...

 and overall of the series.

Rapper Ghostface Killah
Ghostface Killah
Dennis Coles , better known by his stage name Ghostface Killah, is an American rapper and prominent member of the Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of Enter the Wu-Tang , the members went on to pursue solo careers to varying levels of success...

 made his second appearance as himself on the show, having appeared in the episode "Jack-Tor
Jack-Tor
"Jack-Tor" is the fifth episode of the first season of the American situation comedy 30 Rock, which aired on November 16, 2006 on the NBC network in the United States, and on November 8, 2007 in the United Kingdom. The episode was written by Robert Carlock and was directed by Don Scardino...

", in which he and Jenna Maroney
Jenna Maroney
Jenna Maroney is a fictional character on the American television series 30 Rock, played by Jane Krakowski.-Fictional biography:Jenna was born Ystrepa Grokovitz on February 24, 1969 and grew up in Bakersfield...

 (Jane Krakowski
Jane Krakowski
Jane Krakowski is an American actress and singer. She is most well known for her performance of Elaine Vassal on Ally McBeal, for which she was nominated for a Golden Globe Award, and for her current role as Jenna Maroney on the NBC sitcom 30 Rock, for which she has been nominated for three Emmy...

) perform the song "Muffin Top". In one scene of "The Source Awards", Ghostface Killah is drinking Donaghy Estate Sparkling Wine as a music video is shooting, but cannot stand drinking the wine, which makes him sick. This episode featured guest appearances from actors LL Cool J
LL Cool J
James Todd Smith , better known as LL Cool J , is an American rapper, entrepreneur, and actor...

 and Wayne Brady
Wayne Brady
Wayne Alphonso Brady is an actor, singer, comedian and television personality, known for his work as a regular on the American version of the improvisational comedy television series Whose Line Is It Anyway?, and as the host of the daytime talk show The Wayne Brady Show...

. Actor Jason Sudeikis
Jason Sudeikis
Daniel Jason Sudeikis is an American actor and comedian currently starring as a cast member on Saturday Night Live.-Early life:Sudeikis was born Daniel Jason Sudeikis in Fairfax, Virginia, the son of Kathryn , a travel agent who was president of the American Society of Travel Agents, and Dan...

 had a brief appearance, in which Liz tells Jenna she ran into him, though not knowing his name yet refers to him as "Flower Guy". This was Sudeikis' second appearance, having first appeared in the February 8, 2007, episode "Up All Night
Up All Night (30 Rock)
"Up All Night" is the thirteenth episode of NBC's first season of 30 Rock. It was written by the series' creator and executive producer Tina Fey, and was directed by Michael Engler. It first aired on February 8, 2007 in the United States...

". Sudeikis has appeared in the main cast of Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

(SNL), a weekly sketch comedy
Sketch comedy
A sketch comedy consists of a series of short comedy scenes or vignettes, called "sketches," commonly between one and ten minutes long. Such sketches are performed by a group of comic actors or comedians, either on stage or through an audio and/or visual medium such as broadcasting...

 series which airs on NBC in the United States. Series' creator, executive producer and lead actress Tina Fey
Tina Fey
Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

 was the head writer
Head writer
A head writer is a person who oversees the team of writers on a television or radio series. The title is common in the soap opera genre, as well as with sketch comedies and talk shows that feature monologues and comedy skits, but in prime time series this function is generally performed by an...

 on SNL from 1999 until 2006. Various other cast members of SNL have appeared on 30 Rock, including: Rachel Dratch
Rachel Dratch
Rachel Susan Dratch is an American comic actress best known for her roles as a cast member of Saturday Night Live from 1999 to 2006.-Early life:...

, Fred Armisen
Fred Armisen
Fred Armisen is an American actor, comedian and musician best known for his work as a cast member on Saturday Night Live, and portraying off-color foreigners in various comedy films such as EuroTrip, Anchorman and Cop Out...

, Kristen Wiig
Kristen Wiig
Kristen Carroll Wiig is an American film and television actress who currently appears as a cast member on Saturday Night Live. Wiig was a member of improvisational comedy troupe The Groundlings, and has appeared in several films and television series, including Bridesmaids, MacGruber, Flight of...

, Will Forte
Will Forte
Orville Willis Forte IV, better known as Will Forte , is an American actor, voice actor, comedian and writer best known as a cast member on Saturday Night Live from 2002–2010 and for starring in the SNL spin-off film MacGruber.-Early life:Forte was born in Alameda County, California, the son of...

, Chris Parnell
Chris Parnell
Thomas Christopher "Chris" Parnell is an American comic actor best known as a cast member on Saturday Night Live from 1998–2006 and currently for his recurring role as Dr. Leo Spaceman on NBC's Emmy Award-winning comedy series 30 Rock. Parnell also voices Cyril Figgis on the FX animated comedy...

 and Molly Shannon
Molly Shannon
Molly Helen Shannon is an American comic actress best known for her work as a cast member on Saturday Night Live from 1995–2001 and for starring in the films Superstar and Year of the Dog. More recently, she starred in NBC's Kath & Kim from 2008–2009 and on the TBS animated series Neighbors from...

. Fey and Tracy Morgan
Tracy Morgan
Tracy Morgan is an American comedian who is best known for his eight seasons as a cast member on Saturday Night Live and currently known for playing the role of Tracy Jordan on the NBC series 30 Rock.-Early life:...

 have both been part of the main cast of SNL. Alec Baldwin
Alec Baldwin
Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

, who plays Jack, has also hosted SNL fourteen times, the second highest amount of episodes of any host of the series.

Star Wars
Star Wars
Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...

is frequently referenced in 30 Rock, beginning with the pilot episode
Pilot (30 Rock)
The pilot episode of the American situation comedy series 30 Rock premiered on October 10, 2006 on the CTV Television Network in Canada, and October 11, 2006 on NBC in the United States...

 in 2006 where Tracy is seen shouting that he is a Jedi
Jedi
The Jedi are characters in the Star Wars universe and the series's main protagonists. The Jedi use a power called the Force and weapons called lightsabers, which emit a controlled energy flow in the shape of a sword, in order to serve and protect the Republic and the galaxy at large from conflict...

. Liz admits to being a huge fan of Star Wars, saying that she had watched it many times with Pete Hornberger (Scott Adsit
Scott Adsit
Scott Adsit is an American actor, writer and improvisational comedian. He is currently co-starring as Pete Hornberger in the hit NBC comedy 30 Rock and worked in the Adult Swim stop-motion animation programs Moral Orel and Mary Shelley's Frankenhole.-1990s:After attending Columbia College Chicago,...

), and dressed up as the Star Wars character Princess Leia
Princess Leia Organa
Princess Leia Organa of Alderaan is a fictional character in the Star Wars universe...

 during four recent Halloweens as revealed in "The Source Awards". Star Wars is also referenced when Tracy takes on the identity of the character Chewbacca
Chewbacca
Chewbacca, also known as Chewie, is a character in the Star Wars franchise, portrayed by Peter Mayhew. In the series' narrative chronology, he appears in Episode III: Revenge of the Sith, Episode IV: A New Hope, Episode V: The Empire Strikes Back and Episode VI: Return of the Jedi...

. Fey, a fan of Star Wars herself, said that the weekly Star Wars joke or reference "started happening organically" when the crew realized that they had a Star Wars reference "in almost every show". Fey said that from then on "it became a thing where [they] tried to keep it going", and that even though they could not include one in every episode, they still had a "pretty high batting average
Batting average
Batting average is a statistic in both cricket and baseball that measures the performance of cricket batsmen and baseball hitters. The two statistics are related in that baseball averages are directly descended from the concept of cricket averages.- Cricket :...

". Fey attributed most of the references to Carlock, whom she described as "the resident expert".

Reception

In its original American broadcast, "The Source Awards" was watched by 5.7 million viewers, according to the Nielsen ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...

 system. It received a 2.7 rating/7 share among viewers in the 18–49 demographic, meaning that 2.7 percent of all people in that group, and 7 percent of all people from that group watching television at the time, watched the episode. Compared to the previous week, this episode was up 13 percent in the 18–49 demographic and 25 percent in overall viewers. The previous episode, "Hard Ball", was watched by 4.6 million American viewers.

Julia Ward AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

's TV Squad said that while the episode "delivered plenty of funny" it "seemed a bit off-kilter. It had fewer laughs-per-minute than the past few episodes, and structurally, I think the writers couldn't decide which story to foreground." She complimented the series for having "an interesting take" on the hip-hop satire that was featured in "The Source Awards". "From where I sit, it's got to be in the top five, if not three", said TV Guide
TV Guide
TV Guide is a weekly American magazine with listings of TV shows.In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles...

's Matt Mitovich in regards to this episode. Mitovich noted, "...I can only bow with great reverence to the effort that goes into 30 Rock, where in an episode like this week's, every other line is funny and/or fantastically absurd." IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

 contributor Robert Canning opined than an episode like this one, with its guest stars and taking on the issue of race, got "some decent laughs", though it "failed to produce a solid half hour." Canning disliked LL Cool J's guest spot, observing that it was "nothing more than a generic caricature put in the role of a sub-par straight man", but enjoyed Wayne Brady's, as he was "a successful part of the episode's best storyline." Canning said that Tracy as Oprah was "more weird than funny, unfortunately", but liked that Jason Sudeikis made a brief appearance as "Flower Guy" in the episode. In conclusion, Canning gave the episode a 7.5 out of 10 rating. Mekeisha Madden Toby for The Detroit News
The Detroit News
The Detroit News is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival Free Press's building. The News absorbed the Detroit Tribune on February 1, 1919, the Detroit Journal on July 21, 1922, and on November 7, 1960,...

found the episode a "side-splitter".

External links

  • "The Source Awards," at TV.com
    TV.com
    TV.com is a website owned by CBS Interactive. The site covers television and focuses on English-language shows made or broadcast in the United States, the United Kingdom, Canada, Australia, New Zealand, Ireland and Japan...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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