The Sound of Arrows
Encyclopedia
The Sound of Arrows is a Swedish electronic music
Electronic music
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...

 group consisting of Oskar Gullstrand and Stefan Storm, both from Gävle
Gävle
Gävle is a city in Sweden, the seat of Gävle Municipality and the capital of Gävleborg County. It had 71,033 inhabitants in 12/31 2010. It is the oldest city in the historical Norrland , having received its charter in 1446 from Christopher of Bavaria.-History:It is believed that the name Gävle...

, Sweden..

The video to "Nova", their major label debut single, was premiered on influential music blog Popjustice
Popjustice
Popjustice is a music website founded in 2000 and is the work of UK freelance music journalist Peter Robinson, who has worked for NME, The Guardian, Attitude and many others....

 on 21st February 2011. The single was released by Geffen Records
Geffen Records
Geffen Records is an American record label, owned by Universal Music Group, and operated as one third of UMG's Interscope-Geffen-A&M label group.-Beginnings:...

 in March 2011.

"M.A.G.I.C" is the second single taken from The Sound of Arrows' debut album, which released on 14th August 2011 via Geffen Records. The music video depicts two Spanish-speaking siblings who awake to a world from which all adults have disappeared, however without the otherwise expected catastrophic effects (see Aftermath: Population Zero
Aftermath: Population Zero
Aftermath: Population Zero is a two-hour Canadian special documentary film that premiered on Sunday, March 9, 2008 on the National Geographic Channel...

). Wandering about while enjoying their freedom with abandon, the siblings eventually meet another group of children, as well as a few gigantic but peaceful monsters
Monsters, Inc.
Monsters, Inc. is a 2001 American computer-animated film and the fourth feature-length film produced by Pixar Animation Studios. It was directed by Pete Docter, co-directed by Lee Unkrich and David Silverman, and written by Jill Culton, Peter Docter, Ralph Eggleston, Dan Gerson, Jeff Pidgeon, Rhett...

.

Their first full album Voyage was released on November 7, 2011.

Reception

The band's song "Into the Clouds" was among the most downloaded songs in the United Kingdom for the week of September 20, 2009. Their song "M.A.G.I.C." was used in a television commercial for the Mitsubishi Outlander
Mitsubishi Outlander
The Airtrek was first introduced to the Japanese market on June 20, 2001, priced from ¥1.7–2.3 million. It offered a choice of either a 4G63 2.0 L or a 4G64 2.4 L GDI, mated to a standard INVECS-II 4-speed semi-automatic transmission. Both front- and four-wheel drive were available...

 vehicle by Mitsubishi Motors
Mitsubishi Motors
is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...

. The Sound of Arrows has been considered similar to English electronic dance music
Electronic dance music
Electronic dance music is electronic music produced primarily for the purposes of use within a nightclub setting, or in an environment that is centered upon dance-based entertainment...

 duo Pet Shop Boys
Pet Shop Boys
Pet Shop Boys are an English electronic dance music duo, consisting of Neil Tennant, who provides main vocals, keyboards and occasional guitar, and Chris Lowe on keyboards....

, and they have also been called "more heavenly Swedish dream-pop".

Discography

  • Voyage
    Voyage (The Sound of Arrows album)
    Voyage is the debut studio album by Swedish electropop duo The Sound of Arrows, released in the United Kingdom on 31 October 2011.It was preceded by the release of the singles "Nova" on 25 April 2011 and "Magic" on 1 August 2011.-Critical reception:...

    (2011)

Musiclip Festival

Musiclip Festival is an annual Spanish festival.
|-
| 27.11.2011
| Magic
Magic (The Sound of Arrows song)
"Magic" is a song by Swedish duo The Sound of Arrows from their debut album Voyage.-Music video:In the video all adults disappeared and children live in their magic world....


| Best International Music Video
|
|}

Miscellaneous awards and honors

Year Award/honor Nominator
2011 Idolator’s Favorite 10 albums Out Of 2011 (#) Idolator
Idolator (website)
Idolator is a music blog. Created by the blog network Gawker Media in August 2006, Idolator was later sold to rival blog network Buzz Media, which also owns music blog Stereogum. From the 2007 departure of original head writer Brian Raftery until November 2009, the blog's head writer was Maura...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK