The Sell-In
Encyclopedia
The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist Craig Mathieson
Craig Mathieson
Craig Mathieson is an Australian music journalist and writer. His books include, Hi Fi Days and The Sell-In .-Biography:...

. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels.
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