The Secret of Selling the Negro Market
Encyclopedia
The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony Magazine, to encourage advertisers to promote their products and services in the African American
media. The film showed African American
professionals, housewives and students as participants in the American consumer society, and it emphasized the economic power of this demographic community.
The film, which was shot in Kodachrome Color, featured appearances by Sinclair Weeks
, Secretary of the U.S. Department of Commerce, and radio announcer Robert Trout
. The film had its premiere in July 1954 at the Joseph Schlitz Brewing Company
in Milwaukee, Wisconsin
, and was shown on a non-theatrical basis.
African American
African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...
media. The film showed African American
African American
African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...
professionals, housewives and students as participants in the American consumer society, and it emphasized the economic power of this demographic community.
The film, which was shot in Kodachrome Color, featured appearances by Sinclair Weeks
Sinclair Weeks
Charles Sinclair Weeks , better known as Sinclair Weeks, was United States Secretary of Commerce from January 21, 1953 to November 10, 1958 under Dwight D. Eisenhower...
, Secretary of the U.S. Department of Commerce, and radio announcer Robert Trout
Robert Trout
Robert "Bob" Trout was an American broadcast news reporter, best known for his radio work before and during World War II...
. The film had its premiere in July 1954 at the Joseph Schlitz Brewing Company
Joseph Schlitz Brewing Company
The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was famously advertised with the slogan "When you're out of Schlitz,...
in Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
, and was shown on a non-theatrical basis.