The Runaround is a comedy-drama film that was photographed entirely in Technicolor

Technicolor

Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...

. The film is important as the first to be filmed in a new Technicolor process which removed grain and resulted in a much improved color.

The film was first released with some music, early in 1931, as Waiting for the Bride or Waiting at the Church (with a running time of 82 minutes) but was withdrawn from release because of the apathy towards musicals in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. It was re-released in the United States late in 1931 (with the length of 64 minutes) with all of the music removed.

Production background

• The musical sequences originally in the film were recycled from an aborted Technicolor revue, which was to have been titled Radio Revels of 1930.
• As a result of the quality of the color work in this film, Radio Pictures decided to produce three more pictures in the new process. The first of these, Fanny Foley Herself
  Fanny Foley Herself
  Fanny Foley Herself is an American comedy-drama film that was shot entirely in Technicolor. The film was the second feature to be filmed using a new Technicolor process which removed grain and resulted in a much improved color...
  
  (1931), was the only one to be completed and released in Technicolor
  Technicolor
  Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...
  
  . The titles of the two other features were Marcheta and Bird of Paradise. While Marcheta seems to have been abandoned, Bird of Paradise became a black-and-white production starring Dolores del Río
  Dolores del Río
  Dolores del Río was a Mexican film actress. She was a star of Hollywood films during the silent era and in the Golden Age of Hollywood...
  
   and released in 1932.
• Mary Brian was borrowed from Paramount Pictures
  Paramount Pictures
  Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...
  
  , to whom she was under contract, to make this picture. Noel Francis and Jack Mulhall were originally cast to be in this film but were replaced. Mary Astor
  Mary Astor
  Mary Astor was an American actress. Most remembered for her role as Brigid O'Shaughnessy in The Maltese Falcon with Humphrey Bogart, Astor began her long motion picture career as a teenager in the silent movies of the early 1920s.She eventually made a successful transition to talkies, but almost...
  
  was originally cast in the part of Mary Brian.

Preservation status

Only an incomplete black-and-white copy of the cut version seems to have survived. It was released intact in countries outside the United States (under the title "Waiting for the Bride"), where a backlash against musicals never occurred, but it is unknown whether a copy of this version still exists.