The Philippine Star
Encyclopedia
The Philippine Star is a daily English-language broadsheet
newspaper based in Manila and circulated nationwide in the Philippines
. Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong
and Saudi Arabia
.
It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer
and the Manila Bulletin
, with other Philippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila
, with a Monday-to-Saturday readership of 47.4 percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1
socio-economic class, with 47.3 percent of the market, up from 35.7 percent the previous year.
A separate survey by the Nielsen Media Research - Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion's share of advertising expenditure among all other Philippine broadsheets. It reports P2.97 billion worth of advertising went to the Philippine Star, followed by P2.68 billion for the Philippine Daily Inquirer
, and P1.35 billion for the Manila Bulletin
.
The Star was described by Chris Rowthorn of the Lonely Planet
as a cheerful and feel-good newspaper.
Broadsheet
Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...
newspaper based in Manila and circulated nationwide in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
. Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
.
It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer
Philippine Daily Inquirer
The Philippine Daily Inquirer, popularly known as the Inquirer, is the most widely read broadsheet newspaper in the Philippines, with a daily circulation of 260,000 copies. It is one of the Philippines' newspapers of record...
and the Manila Bulletin
Manila Bulletin
The Manila Bulletin , is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan...
, with other Philippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
, with a Monday-to-Saturday readership of 47.4 percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1
NRS social grade
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market...
socio-economic class, with 47.3 percent of the market, up from 35.7 percent the previous year.
A separate survey by the Nielsen Media Research - Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion's share of advertising expenditure among all other Philippine broadsheets. It reports P2.97 billion worth of advertising went to the Philippine Star, followed by P2.68 billion for the Philippine Daily Inquirer
Philippine Daily Inquirer
The Philippine Daily Inquirer, popularly known as the Inquirer, is the most widely read broadsheet newspaper in the Philippines, with a daily circulation of 260,000 copies. It is one of the Philippines' newspapers of record...
, and P1.35 billion for the Manila Bulletin
Manila Bulletin
The Manila Bulletin , is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan...
.
The Star was described by Chris Rowthorn of the Lonely Planet
Lonely Planet
Lonely Planet is the largest travel guide book and digital media publisher in the world. The company is owned by BBC Worldwide, which bought a 75% share from the founders Maureen and Tony Wheeler in 2007 and the final 25% in February 2011...
as a cheerful and feel-good newspaper.
Staff
- Editor: Isaac Belmonte
- Executive Editor: Ana Marie Pamintuan
- Managing Editor: Tony F. Katigbak
- Assistant Editor: Roman F. Floresca, Business Section
External links
- Official website
- Philippine Star Supreme - Saturday youth culture section