The Marketing Practice
Encyclopedia
The Marketing Practice is a UK business-to-business
(B2B) full-service marketing
agency headquartered in south Oxfordshire
, England
. The company was founded in 2002 by Clive McNamara and is one of the largest B2B agencies in the UK..
The Marketing Practice specialises in providing a full range of marketing activity, from branding and direct marketing programmes through to account-based marketing
. It also runs the industry Sales & Marketing Forum (S&M Forum) for discussing B2B marketing best practice, which was Highly Commended in the Best Live Initiative category at the 2010 B2B Marketing Awards]].
In 2010, The Marketing Practice won the B2B Marketing Magazine 2010 Award for Best Lead Nurturing Campaign for Oracle Corporation
.
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
(B2B) full-service marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
agency headquartered in south Oxfordshire
Oxfordshire
Oxfordshire is a county in the South East region of England, bordering on Warwickshire and Northamptonshire , Buckinghamshire , Berkshire , Wiltshire and Gloucestershire ....
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. The company was founded in 2002 by Clive McNamara and is one of the largest B2B agencies in the UK..
The Marketing Practice specialises in providing a full range of marketing activity, from branding and direct marketing programmes through to account-based marketing
Account-based marketing
Account-based marketing , also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one...
. It also runs the industry Sales & Marketing Forum (S&M Forum) for discussing B2B marketing best practice, which was Highly Commended in the Best Live Initiative category at the 2010 B2B Marketing Awards]].
In 2010, The Marketing Practice won the B2B Marketing Magazine 2010 Award for Best Lead Nurturing Campaign for Oracle Corporation
Oracle Corporation
Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...
.