The Magic Land of Allakazam
Encyclopedia
The Magic Land of Alakazam was the name of a ground-breaking series of network television shows featuring American magician Mark Wilson
. It ran from 1960 to 1964 and is credited with establishing the credibility of magic as a television entertainment.
and aired every Saturday morning on that network for two years. Wilson's wife, Nani Darnell, assisted him and they were joined by Bev Bergeron who helped write the shows and played the character Rebo the Clown. The shows were in black and white and were sponsored by Kellogg’s Cereals. They followed a formula that Wilson devised and which he believed was essential for the success of magic on television. This was that there should be a live audience, that there should not be a cut from one view to another during a trick and that viewers should know they were seeing exactly what the studio audience saw.
In 1962, the show moved to ABC
without missing a week on air. In 1965, the series left ABC and was internationally syndicated. The series was one of the top shows in the Nielsen ratings for Saturday mornings. It has been cited by a number of famous magicians as an early inspiration.
Mark Wilson (magician)
James "Mark" Wilson is an American magician and author. He is widely credited as becoming the first major "television magician" and in the process establishing the viability of illusion shows as a television format.-Early years:...
. It ran from 1960 to 1964 and is credited with establishing the credibility of magic as a television entertainment.
History
The origins of the series were in a locally broadcast show that Wilson arranged in Dallas, Texas, in 1955. That grew into other shows in Houston and San Antonio. With the introduction of videotape, Wilson created The Magic World of Alakazam as the first magic show to be videotaped and nationally syndicated. It debuted on 1 October 1960 on CBSCBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
and aired every Saturday morning on that network for two years. Wilson's wife, Nani Darnell, assisted him and they were joined by Bev Bergeron who helped write the shows and played the character Rebo the Clown. The shows were in black and white and were sponsored by Kellogg’s Cereals. They followed a formula that Wilson devised and which he believed was essential for the success of magic on television. This was that there should be a live audience, that there should not be a cut from one view to another during a trick and that viewers should know they were seeing exactly what the studio audience saw.
In 1962, the show moved to ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
without missing a week on air. In 1965, the series left ABC and was internationally syndicated. The series was one of the top shows in the Nielsen ratings for Saturday mornings. It has been cited by a number of famous magicians as an early inspiration.
Videos
Wilson is currently marketing the first 24 shows on DVD in six volumes, as well as the 1970s Magic Circus episodes.External links
- Show entry at the Internet Movie DatabaseInternet Movie DatabaseInternet Movie Database is an online database of information related to movies, television shows, actors, production crew personnel, video games and fictional characters featured in visual entertainment media. It is one of the most popular online entertainment destinations, with over 100 million...
- Mark Wilson's official website
- Bev Bergeron's official website
- The Official Website of the Magic Land of Allakazam
- The Official Facebook Fan Club Page