The Lorax, also known as Dr. Seuss' The Lorax, is an upcoming American computer-animated 3-D film based on Dr. Seuss

Dr. Seuss

Theodor Seuss Geisel was an American writer, poet, and cartoonist most widely known for his children's books written under the pen names Dr. Seuss, Theo LeSieg and, in one case, Rosetta Stone....

' children's book of the same name

The Lorax

The Lorax is a children's book written by Dr. Seuss and first published in 1971. It chronicles the plight of the environment and the Lorax, who speaks for the trees against the greedy Once-ler. As in most Dr...

. It is being produced by Illumination Entertainment

Illumination Entertainment

Illumination Entertainment is an American film production company, founded by Chris Meledandri in 2007. It is owned by Universal Studios and based in Santa Monica, California. It is best known for its 2010 animated feature Despicable Me.- History :...

 and will be released by Universal Pictures

Universal Studios

Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

 on March 2, 2012, what would have been the 108th birthday of Seuss, who died at the age of 87 in 1991. The film will be the fourth Dr. Seuss-based feature film and the second Dr. Seuss adaption fully computer-animated after Horton Hears a Who!

Horton Hears a Who! (film)

Horton Hears a Who!, also known as Dr. Seuss' Horton Hears a Who!, is a 2008 American CGI-animated comedy feature film based on the Dr. Seuss book of the same name. It is the fourth feature film from Blue Sky Studios, and the third feature film based on a Dr. Seuss book, following How the Grinch...

. The Lorax will be Illumination Entertainment

Illumination Entertainment

Illumination Entertainment is an American film production company, founded by Chris Meledandri in 2007. It is owned by Universal Studios and based in Santa Monica, California. It is best known for its 2010 animated feature Despicable Me.- History :...

's first film presented in IMAX 3D

IMAX

IMAX is a motion picture film format and a set of proprietary cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems...

. It will also be the third Dr. Seuss film released by Universal, after How the Grinch Stole Christmas and The Cat in the Hat

The Cat in the Hat (film)

The Cat in the Hat is a 2003 American slapstick comedy film loosely based on the 1957 book of the same name by Dr. Seuss. It was produced by Brian Grazer and directed by Bo Welch, and stars Mike Myers in the title role of the Cat in the Hat, and Dakota Fanning as Sally...

.

Premise

The film follows Ted, an idealistic young boy, who tries to find the one thing that will win him affection of Audrey the girl of his dreams. To do so, he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Cast

• Danny DeVito
  Danny DeVito
  Daniel Michael DeVito, Jr. , better known as Danny DeVito, is an American actor, comedian, director and producer. He first gained prominence for his portrayal of Louie De Palma on the ABC and NBC television series Taxi , for which he won a Golden Globe and an Emmy.DeVito and his wife, Rhea Perlman,...
  
   as The Lorax
• Zac Efron
  Zac Efron
  Zachary David Alexander "Zac" Efron is an American actor. He began acting professionally in the early 2000s and became known with his lead roles in the Disney Channel Original Movie High School Musical, the WB series Summerland, and the 2007 film version of the Broadway musical Hairspray...
  
   as Ted
• Ed Helms
  Ed Helms
  Edward Paul "Ed" Helms is an American actor and comedian known for his work as a correspondent on The Daily Show with Jon Stewart, as Andy Bernard on the US version of the sitcom/mockumentary The Office and for his role as Dr. Stu Price in The Hangover films.- Early life :Helms was born and raised...
  
   as The Once-ler (In the film, he is portrayed as a human, while the original book and television special
  The Lorax (TV special)
  The Lorax is an animated musical television special produced by DePatie-Freleng Enterprises and first aired on CBS on February 14, 1972 based on the book of the same name by Dr. Seuss.-Plot:...
  
   left his species ambiguous)
• Rob Riggle
  Rob Riggle
  Robert Allen "Rob" Riggle, Jr. is an American actor, comedian and United States Marine Corps officer. He is best known for his work as a correspondent on Comedy Central's The Daily Show from 2006–2008, as a cast member on Saturday Night Live from 2004–2005, and for his comedic roles in films such...
  
   as O'Hare, a financial king
• Betty White
  Betty White
  Betty White Ludden , better known as Betty White, is an American actress, comedienne, singer, author, and former game show personality. With a career spanning seven decades since 1939, she is best known to modern audiences for her television roles as Sue Ann Nivens on The Mary Tyler Moore Show and...
  
   as Grammy Norma, Ted's grandmother
• Taylor Swift
  Taylor Swift
  Taylor Alison Swift is an American country pop singer-songwriter, musician and actress.In 2006, she released her debut single "Tim McGraw", then her self-titled debut album, which was subsequently certified multi-platinum by the Recording Industry Association of America...
  
   as Audrey - Ted's love interest

Production

The film is being directed by Chris Renaud

Chris Renaud (animator)

Chris Renaud is an American illustrator and film-maker. He was nominated for an Academy Award for the 2006 animated short No Time for Nuts, which featured the character Scrat from the computer animated Ice Age films. Most recently, he directed Despicable Me, starring the voice of Steve Carell,...

, and co-directed by Kyle Balda. It was written by Ken Daurio and Cinco Paul, the duo who also wrote the script for Blue Sky's Horton Hears a Who!. Audrey Geisel, Dr. Seuss' wife, is executive producer, and Chris Meledandri

Chris Meledandri

Chris Meledandri is the founder and CEO of Illumination Entertainment.-Walt Disney Pictures:Before joining Fox, Meledandri was president of Dawn Steel Pictures at Walt Disney Pictures, where he served as an executive producer of Cool Runnings.-20th Century Fox Animation:During his tenure, he...

, who managed Horton Hears a Who! at Fox Animation, is producing the film.

The movie is fully fabricated in the French studio "Illumination Mac Guff", which is the animation department of Mac Guff

Mac Guff

Mac Guff is a French visual effects company based in both Los Angeles, USA and Paris, France, where it is headquartered. Mac Guff specializes in the creation of computer-generated imagery for commercials, music videos and feature films. 270 graphic artists, vfx supervisors and producers, computer...

 which has been acquired by Illumination Entertainment

Illumination Entertainment

Illumination Entertainment is an American film production company, founded by Chris Meledandri in 2007. It is owned by Universal Studios and based in Santa Monica, California. It is best known for its 2010 animated feature Despicable Me.- History :...

in summer 2011.