The Logic of Life
Encyclopedia
The Logic of Life: The Rational Economics of an Irrational World (ISBN 978-1400066421) is a book by Tim Harford
published in 2008 by Random House
. Harford argues that rational behavior is more widespread than expected in the larger population. He uses economic principles to draw forth the rational elements of supposedly illogical behaviors to illustrate his point.
Tim Harford
Tim Harford is an English economist and journalist, residing in London. He is the author of four economics books, presenter of BBC television series Trust Me, I'm an Economist, and writer of a humorous weekly column called "Dear Economist" for The Financial Times, in which he uses economic theory...
published in 2008 by Random House
Random House
Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...
. Harford argues that rational behavior is more widespread than expected in the larger population. He uses economic principles to draw forth the rational elements of supposedly illogical behaviors to illustrate his point.