The Jewelry Channel
Encyclopedia
The Jewelry Channel was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 home shopping
Home shopping
Home shopping commonly refers to the electronic retailing/home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher...

 channel that specialized in the sale of jewelry, in the manner of a reverse auction
Reverse auction
A reverse auction is a type of auction in which the roles of buyers and sellers are reversed. In an ordinary auction , buyers compete to obtain a good or service, and the price typically increases over time...

 format. Based in Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...

, the channel initially began broadcasting on DirecTV, soon adding Dish Network and small- to medium-sized cable markets. The channel could also be viewed in a live streaming format on the company's official website.

The channel ceased operations on December 1, 2008 at 1:00AM Eastern Time. As of 5:00PM that same day, TJC is now doing business as the Liquidation Channel
Liquidation Channel
Liquidation Channel is an American home shopping channel that specializes in the sale of jewelry. It is headquartered in Austin, Texas.The channel broadcasts 24/7 live in America.- History :...

.
Vaibhav Gems Limited (VGL), http://www.vaibhavgems.com/vaibhav2/m.htm, STS Group with headquarters in Austin, TX (STS Jewels Inc.), http://stsjewels.com/

The Jewelry Channel USA has overseas versions of their channel in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 (The Jewellery Channel
The Jewellery Channel
The Jewellery Channel is a British falling-price auction-style home shopping channel specialising in jewellery, the primary competitor to Gems TV. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.-Background:...

) and Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 (Der Schmuckkanal) that are still active.

Closure

It was reported on the Austin American-Statesman
Austin American-Statesman
The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is an award-winning publication owned by Cox Enterprises. The Newspaper places focus on issues affecting Austin and the Central Texas region....

web site on June 16, 2008 that TJC would close its doors and cease broadcasting in early August 2008, with its staff of 106 employees being laid off. Although the network went off-air in early December 2008, a new network began broadcasting on the same day in its place. Presenter Dan Dennis, along with presenter Sayed Haider, provided information on the evening of November 30, 2008 that this new channel would be called the "Liquidation Channel", or LC for short. Essentially, all of TJC's jewelry had to be sold as this new network would have a new lot of jewelry, with all of the unsold TJC jewelry being shipped to its sister networks in the UK and Germany. Dennis went on to point out that there were "entirely new computers and databases marked with 'LC'" ready for use with the Liquidation Channel and that this channel would feature "jewelry, accessories, and many other products". It was implied that many of TJC's talent would be featured on the new network.

At 1:00AM Eastern Time on December 1, 2008, Liquidation Channel began broadcasting. The first official auction began at 5:05PM Eastern Time after over 16 hours of a promotional loop.

External links

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