The Hatchery (company)
Encyclopedia
The Hatchery, LLC is an American production company owned by American Greetings
and Mandalay Entertainment
. located in Burbank, California.
In 2003, Margaret Loesch
and Bruce Stein formed Hatchery with financial support from Peter Guber
and Paul Schaeffer of Mandalay Entertainment Group
.
In December 2004, American Greetings Corporation
purchased a major stake in the company joining Mandalay as parent companies. With American Greetings taking a major stake, the Hatchery will be allowed to use their characters (Care Bears
and Strawberry Shortcake
) in various filmed projects. Hatchery will also get access for its products via American Greetings' 600 stores and 35,000 greeting-card retail locations.
American Greetings
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio and sells paper greeting cards, electronic greeting cards, party products , and electronic expressive content...
and Mandalay Entertainment
Mandalay Entertainment
Mandalay Entertainment Group is a multimedia entertainment vehicle in motion pictures, television, sports entertainment and new media. It was formed in 1995...
. located in Burbank, California.
In 2003, Margaret Loesch
Margaret Loesch
Margaret Ann Loesch, is a veteran television executive, multi-award–winning producer, who is currently the President and CEO of Discovery Communications and Hasbro Inc's joint venture television network, The Hub.-Early life:...
and Bruce Stein formed Hatchery with financial support from Peter Guber
Peter Guber
Howard Peter Guber is an American film producer and executive and Chairman and CEO of Mandalay Entertainment...
and Paul Schaeffer of Mandalay Entertainment Group
Mandalay Entertainment
Mandalay Entertainment Group is a multimedia entertainment vehicle in motion pictures, television, sports entertainment and new media. It was formed in 1995...
.
In December 2004, American Greetings Corporation
American Greetings
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio and sells paper greeting cards, electronic greeting cards, party products , and electronic expressive content...
purchased a major stake in the company joining Mandalay as parent companies. With American Greetings taking a major stake, the Hatchery will be allowed to use their characters (Care Bears
Care Bears
The Care Bears are characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears...
and Strawberry Shortcake
Strawberry Shortcake
Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products...
) in various filmed projects. Hatchery will also get access for its products via American Greetings' 600 stores and 35,000 greeting-card retail locations.