The Coalition Fight Music
Encyclopedia
The Coalition is a company that composes and produces a broad variety of music with heavy involvement in the Mixed Martial Arts community and with several charitable organizations. CFM's sound is a dynamic mixture of styles that range from metal to electronica and hip hop to UK grime. United by a passion/drive for both MMA
and music, every track the band develops encompasses the "fighters spirit" in the form of music.
98 Rock. During this time, CFM's lead single "Reachout" was played daily on the radio.
In a collaborative effort with Wartime TV, Mind Glue Media, UCMMA and HaloPR, CFM artists The Relles, Statecyde and Beyond the Grove produced "Wartime", MMA's first music video which has been featured on the "Wartime" television program showing on UK's My Channel
CFM has also produced music for Kung Fu Factory's Supremacy MMA game, the first of its kind to include real characters in female MMA.
from BBC
radio has added The Coalition to his playlist
CFM's fame in the UK is attributable to their contributions to Wartime TV with the opening theme song "Wartime" and creating the first ever MMA music video, "Will 2 Live." They were also the first band to successfully sponsor a fighter, Nick "The Headhunter" Chapman though music sales and provide live performances for MMA promotions.
"
CFM launched a successful online campaign to "Get Phil on TV" through the use of Twitter
and Youtube
which caught the attention of Dana White
and prompted him to get certain preliminary fights on the ION network. White announced on Dec 28, 2010 that he "Got the prelims on the ION network in over 100 million homes and got you 3 fights including the Phil Baroni
fight you have been terrorizing me about!"
The music, the comedy skits and highlight videos were all promoted outside the traditional methods. With the help of internet radio including the hosts, internet media, YouTube, Twitter, Facebook and other online promotional tools, The Coalition has, and continues, to broaden their fan base beyond the industry enthusiasts of the MMA Underground.
The Coalition came out with a song "Darius", in support of Team Darius, a organization that raises awareness and helps support finding for Periventricular leukomalacia
. A portion of the proceeds of that song will go towards efforts to raise awareness and help fund research.
Additionally, The Coalition works regularly with California Against Slavery
to help raise awareness for a cause which fights for stricter legislation to protect children from human trafficking for sexual exploitation. Since first performing at the Sacramento rally, The Coalition has been named their official band.
CFM has brought together numerous high profile MMA personalities and business to join them in the fight against human trafficking
including Kung Fu Factory, the creators of Supremacy MMA, Phil Baroni
and Michelle Guiterrez
http://dawgpoundmma.blogspot.com/search?updated-max=2011-01-25T00%3A00%3A00-05%3A00&max-results=1
Mixed martial arts
Mixed Martial Arts is a full contact combat sport that allows the use of both striking and grappling techniques, both standing and on the ground, including boxing, wrestling, Brazilian jiu-jitsu, muay Thai, kickboxing, karate, judo and other styles. The roots of modern mixed martial arts can be...
and music, every track the band develops encompasses the "fighters spirit" in the form of music.
In MMA
The Coalition has made a name for themselves as the first and only mainstream band to sponsors fighters. In October 2010, The Coalition was awarded the prestigious honor of being "Artist of the Month" by Sacramento's premiere rock station, KRXQKRXQ
KRXQ is a commercial radio station in Sacramento, California, broadcasting on 98.5 FM. The station airs an active rock music format branded as "98 Rock"...
98 Rock. During this time, CFM's lead single "Reachout" was played daily on the radio.
In a collaborative effort with Wartime TV, Mind Glue Media, UCMMA and HaloPR, CFM artists The Relles, Statecyde and Beyond the Grove produced "Wartime", MMA's first music video which has been featured on the "Wartime" television program showing on UK's My Channel
CFM has also produced music for Kung Fu Factory's Supremacy MMA game, the first of its kind to include real characters in female MMA.
In the UK
Additionally, The Coalition has used their unique blend of musical influences which has garnered great attention in the UK as one of UK's premier DJs Charlie SlothCharlie Sloth
Charlie Sloth is a hip hop artist who was born and raised in Camden Town, North London, England.Sloth become notorious for his "Cant forget about UK" track which named pioneers such as MC Duke, Stereo MC's and TY...
from BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
radio has added The Coalition to his playlist
CFM's fame in the UK is attributable to their contributions to Wartime TV with the opening theme song "Wartime" and creating the first ever MMA music video, "Will 2 Live." They were also the first band to successfully sponsor a fighter, Nick "The Headhunter" Chapman though music sales and provide live performances for MMA promotions.
Notable Uses of Online Media Marketing
With a few songs already released, The Coalition moved onto the next stage of promoting their work not only by disseminating a quality product but also by being memorable as individuals. After being invited back on MMAScraps Radio, The Coalition would again stir up the MMA industry with a humorous skit that has developed into what is known by MMA enthusiasts, most visibly on character restricted media such as Twitter, as "WWYD" or "What would you do?" and sometimes "NOTBP" or "None other than Phil Baroni." The original skit was played on MMAScraps but subsequently posted in several industry hot spots, and follows the general formula beginning with the phrase, "what would you do....." followed by a hypothetical situation putting the questioned in a humorous but vulnerable position (such as needing a towel after taking a shower) with the punchline being an awkward situation made even more awkward by the sudden and unexpected presence of ("standing there handing you a towel is") "none other than Phil BaroniPhil Baroni
Philip George Baroni is an American mixed martial artist. He has a professional MMA record of 14–14–0. Baroni has fought in the Ultimate Fighting Championship where he holds a record of 3–7–0. Also he has fought in the PRIDE FC where he holds a record of 4–2–0...
"
"Get Phil on TV" Campaign
Preceding UFC 125UFC 125
UFC 125: Resolution was a mixed martial arts event held by the Ultimate Fighting Championship on January 1, 2011 at the MGM Grand Garden Arena in Las Vegas, Nevada, United States.-Background:...
CFM launched a successful online campaign to "Get Phil on TV" through the use of Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
and Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
which caught the attention of Dana White
Dana White
Dana White is the current President of the Ultimate Fighting Championship , a mixed martial arts organization based in the United States.- Biography :...
and prompted him to get certain preliminary fights on the ION network. White announced on Dec 28, 2010 that he "Got the prelims on the ION network in over 100 million homes and got you 3 fights including the Phil Baroni
Phil Baroni
Philip George Baroni is an American mixed martial artist. He has a professional MMA record of 14–14–0. Baroni has fought in the Ultimate Fighting Championship where he holds a record of 3–7–0. Also he has fought in the PRIDE FC where he holds a record of 4–2–0...
fight you have been terrorizing me about!"
MMA Radio
Notable MMA radio shows who regularly featured Coalition Fight Music in addition to MMAScraps Radio include ESPN 97.5 "In the Cage" hosted by Tapout Magazine's Adam Villarreal, Fist-ta-Cuffs radio, MMAGospel radio, and MMABeatdown. MMATorturehouse.com,MMA's First Mixtape, "The Album"
MMABeatdown was the first official website to release "MMA's First Mixtape, 'The Album'" by Coalition Fight Music. The mixtape was available for download free of charge for a promotional time beginning on December 8, 2010 and ending New Years Eve. The day the mixtape was released, there was overwhelming support and the downloads caused www.megaupload.com to crash. MMATorturehouse.com Vice President, Ryan McDonald announced over twitter that he updated the website with two additional download sources, totaling three sources as alternatives should the upload sites continue to shut down.The music, the comedy skits and highlight videos were all promoted outside the traditional methods. With the help of internet radio including the hosts, internet media, YouTube, Twitter, Facebook and other online promotional tools, The Coalition has, and continues, to broaden their fan base beyond the industry enthusiasts of the MMA Underground.
Fight Music Stylings
The originators of "Fight Music" The Coalition has used their experience as fighters in various capacity to make music which encompasses the philosophy of a fighter and the MMA industry. By combining various forms of music that they have learned by working in the music industry worldwide, and primarily in Europe and the United States, The Coalition has evolved into a complex and all inclusive music style.Community Contributions
The Coalition works hard to promote the philosophies of MMA by combining the passionate creativity in their music with a willingness to learn and explore new ways of marketing and maintaining a fierce loyalty and financially reciprocating to the industry that helped build them. Even outside the MMA industry, The Coalition maintains the fighter's spirit; they embrace the philosophy of protecting the people whether through military service or though community service.The Coalition came out with a song "Darius", in support of Team Darius, a organization that raises awareness and helps support finding for Periventricular leukomalacia
Periventricular leukomalacia
Periventricular leukomalacia is a form of white-matter brain injury, characterized by the necrosis of white matter near the lateral ventricles. It can affect newborns and fetuses; premature infants are at the greatest risk of the disorder...
. A portion of the proceeds of that song will go towards efforts to raise awareness and help fund research.
Additionally, The Coalition works regularly with California Against Slavery
California Against Slavery
California Against Slavery is a human rights organization directed at strengthening California state laws to protect victims of sex trafficking, particularly minors, and to increase law enforcement efforts...
to help raise awareness for a cause which fights for stricter legislation to protect children from human trafficking for sexual exploitation. Since first performing at the Sacramento rally, The Coalition has been named their official band.
CFM has brought together numerous high profile MMA personalities and business to join them in the fight against human trafficking
Human trafficking
Human trafficking is the illegal trade of human beings for the purposes of reproductive slavery, commercial sexual exploitation, forced labor, or a modern-day form of slavery...
including Kung Fu Factory, the creators of Supremacy MMA, Phil Baroni
Phil Baroni
Philip George Baroni is an American mixed martial artist. He has a professional MMA record of 14–14–0. Baroni has fought in the Ultimate Fighting Championship where he holds a record of 3–7–0. Also he has fought in the PRIDE FC where he holds a record of 4–2–0...
and Michelle Guiterrez
External links
- http://www.kaboommagazine.com/?a=home&id=1760
- http://mmatorturehouse.com/2010/09/fight-music/
- http://www.coalitionfightmusic.com
- http://mmapundit.co.uk/2010/12/15/mmas-first-ever-mixtape-the%C2%A0%C2%A0%C2%A0-%C2%A0%C2%A0%C2%A0coalition-fight-music/
- http://bencartlidgesupermma.blogspot.com/2010/12/mma-and-music-cfm-look-to-change-record.html
- http://mmapundit.co.uk/2011/01/02/phil-baroni-mmafighting-post-fight-interview/
- http://www.viperfighting.com/fighters-entrance-music/
http://dawgpoundmma.blogspot.com/search?updated-max=2011-01-25T00%3A00%3A00-05%3A00&max-results=1