The 7th Chamber
Encyclopedia
The 7th Chamber is a viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 seeding agency
Seeding agency
A Seeding Agency is a social media advertising agency which places branded films on websites, messageboards and online communities that are heavily frequented by users. Usually a client pays a seeding agency per hit. There are a number of seeding agencies in the US, among the most popular are...

 with offices in London, New York, Singapore and Sydney. The agency was founded in 2003 by Richard Spalding and Pete Longhust, two of the founders of the website Kontraband.com which was sold to Dennis Publishing
Dennis Publishing
Dennis Publishing Ltd. is an independent publisher. It was founded in 1974.As of April 2010 the company publishes 31 magazine or online titles, predominately in the UK....

 in 2009. The 7th Chamber seeded a series of teaser videos and outtakes on Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 for the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

's screening of the BAFTA New Media award winning Aardman animation, Wallace and Gromit's World of Invention. One of the agency's first seeding campaigns was for Dove
Dove
Pigeons and doves constitute the bird family Columbidae within the order Columbiformes, which include some 300 species of near passerines. In general terms "dove" and "pigeon" are used somewhat interchangeably...

's Campaign for real beauty. The 7th Chamber also worked with The Viral Factory
The Viral Factory
The Viral Factory is a full service viral marketing agency based in Shoreditch, United Kingdom.-History:The Viral Factory was founded in 2001 by Ed Robinson and Matt Smith....

 helping seed a series of virals for the launch of the US brand Trojan Condoms in the UK and Europe.

External links

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