Texterity
Encyclopedia
Texterity, Inc., is a privately held American
-based full-service provider of digital and mobile publishing solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, association, and niche publishers. Texterity's universal mobile editions can be viewed on any modern web-enabled device, such as Android-based devices, BlackBerry
devices, or the Palm Pre
. Texterity also creates magazine-branded mobile apps for the iPhone
and iPad
, with support planned for emerging app platforms.
Texterity provides services that convert print publications into digital formats accessible for web, syndication
, and mobile use. The company primarily provides services for magazines including unaudited magazines, BPA Worldwide
audited titles, and Audit Bureau of Circulations audited titles. Other converted content includes catalogs, guides, brochures, corporate documents and textbooks.
Texterity's technologies utilize International standard
-based technologies to enable readers to access digital magazine editions through major web browsers without requiring the use of Flash (Adobe Flash
) or other plug-ins. This approach allows publishers to integrate magazine
content with web-based social media
networks and multimedia
applications. The Texterity platform integrates protected (subscription) digital magazine content with search engines.
Each year, Texterity conducts a BPA Worldwide
-certified survey that provides an industry profile of digital magazine reader preferences and demographic data. The last survey was conducted in May of 2010.
In August 2007, Texterity was awarded U.S. Patent 7,257,771 for a “system and method for converting a page description file to a composite representation thereof for fast Web viewing.”
In December 2007, Texterity was awarded U.S Patent 7,313,754 for a "method and expert system for deducing document structure in document conversion."
In July 2007, Texterity launched a beta version of the first digital magazine interface and portal specifically designed for the Apple iPhone. This was updated in November 2008 to support the Apple iPod touch.
In May 2008, Texterity released the Lead Management System (LMS) designed to acquire, track, and evaluate leads using existing whitepapers and corporate documents.
In June 2008, Texterity announced launch of Coverleaf.com, a new digital magazine newsstand service for consumers. The service makes companion digital magazines available free to paid print subscribers. It combines companion digital magazine delivery with an interactive online newsstand shopping experience.
In July 2010, Texterity launched their first iPad app for Entrepreneur Magazine
. Texterity continues to create magazine-branded mobile apps for iPhone, iPad, Android and emerging platforms.
In December 2010, Texterity announced a partnership with The Wonderfactory to help magazine publishers deliver content across all tablet and smartphone operating systems as well as the Web. The Texterity/Wonderfactory solution spans digital editions and magazine-branded mobile apps, creating compelling brand experiences for both publishers and advertisers via a newly designed interface and interactive modules in HTML5.
EContent magazine named Texterity as one of the “100 Companies that Matter Most in the Digital Content Industry.”
Texterity is headquartered in Southborough, Massachusetts
.
• Texterity samples
• Coverleaf Digital Newsstand - magazines to find, share and enjoy
• (Texterity) Survey: iPad users bullish on digital news, magazine content, eMedia Vitals, 7/16/10
• Entrepreneur Magazine Launches iPad App with Texterity, DigiDay, 7/12/10
• Texterity, Wonderfactory Partner to Enable Affordable Cross-Platform Publishing for Magazines, Press Release, 12/2/10
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
-based full-service provider of digital and mobile publishing solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, association, and niche publishers. Texterity's universal mobile editions can be viewed on any modern web-enabled device, such as Android-based devices, BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
devices, or the Palm Pre
Palm Pre
The Palm Pre is a multimedia smartphone designed and marketed by Palm with a multi-touch screen and a sliding keyboard. The smartphone was the first to use Palm's Linux based mobile operating system, webOS...
. Texterity also creates magazine-branded mobile apps for the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
and iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
, with support planned for emerging app platforms.
Texterity provides services that convert print publications into digital formats accessible for web, syndication
Web syndication
Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website's recently added content...
, and mobile use. The company primarily provides services for magazines including unaudited magazines, BPA Worldwide
BPA Worldwide
BPA Worldwide audits the circulation of business-to-business and consumer magazines. It also provides audit services for newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. Membership comes from the media owners and...
audited titles, and Audit Bureau of Circulations audited titles. Other converted content includes catalogs, guides, brochures, corporate documents and textbooks.
Texterity's technologies utilize International standard
International standard
International standards are standards developed by international standards organizations. International standards are available for consideration and use, worldwide...
-based technologies to enable readers to access digital magazine editions through major web browsers without requiring the use of Flash (Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
) or other plug-ins. This approach allows publishers to integrate magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
content with web-based social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
networks and multimedia
Multimedia
Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...
applications. The Texterity platform integrates protected (subscription) digital magazine content with search engines.
Each year, Texterity conducts a BPA Worldwide
BPA Worldwide
BPA Worldwide audits the circulation of business-to-business and consumer magazines. It also provides audit services for newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. Membership comes from the media owners and...
-certified survey that provides an industry profile of digital magazine reader preferences and demographic data. The last survey was conducted in May of 2010.
In August 2007, Texterity was awarded U.S. Patent 7,257,771 for a “system and method for converting a page description file to a composite representation thereof for fast Web viewing.”
In December 2007, Texterity was awarded U.S Patent 7,313,754 for a "method and expert system for deducing document structure in document conversion."
In July 2007, Texterity launched a beta version of the first digital magazine interface and portal specifically designed for the Apple iPhone. This was updated in November 2008 to support the Apple iPod touch.
In May 2008, Texterity released the Lead Management System (LMS) designed to acquire, track, and evaluate leads using existing whitepapers and corporate documents.
In June 2008, Texterity announced launch of Coverleaf.com, a new digital magazine newsstand service for consumers. The service makes companion digital magazines available free to paid print subscribers. It combines companion digital magazine delivery with an interactive online newsstand shopping experience.
In July 2010, Texterity launched their first iPad app for Entrepreneur Magazine
Entrepreneur Magazine
Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....
. Texterity continues to create magazine-branded mobile apps for iPhone, iPad, Android and emerging platforms.
In December 2010, Texterity announced a partnership with The Wonderfactory to help magazine publishers deliver content across all tablet and smartphone operating systems as well as the Web. The Texterity/Wonderfactory solution spans digital editions and magazine-branded mobile apps, creating compelling brand experiences for both publishers and advertisers via a newly designed interface and interactive modules in HTML5.
EContent magazine named Texterity as one of the “100 Companies that Matter Most in the Digital Content Industry.”
Texterity is headquartered in Southborough, Massachusetts
Southborough, Massachusetts
Southborough is an affluent town in Worcester County, Massachusetts, United States. It incorporates the smaller villages of Cordaville, Fayville, and Southville. Its name is often informally shortened to Southboro, a usage seen on many area signs and maps. Its population was 9,767 at the 2010...
.
External links
• Texterity home page• Texterity samples
• Coverleaf Digital Newsstand - magazines to find, share and enjoy
• (Texterity) Survey: iPad users bullish on digital news, magazine content, eMedia Vitals, 7/16/10
• Entrepreneur Magazine Launches iPad App with Texterity, DigiDay, 7/12/10
• Texterity, Wonderfactory Partner to Enable Affordable Cross-Platform Publishing for Magazines, Press Release, 12/2/10