Text Santa is a charity initiative set up in 2011 to support 9 UK charities at Christmas.
The appeal to the public will be to donate money mainly via text donation and profits from merchandise.
In December 2011, ITV will broadcast 2 shows, the first on Sunday 11 December hosted by Phillip Schofield

Phillip Schofield

Phillip Bryan Schofield is an English broadcaster and television personality best known for presenting shows such as This Morning, Dancing on Ice, and various game shows including The Cube.-Early life and career:...

 and Christine Bleakley

Christine Bleakley

Christine Louise Bleakley is a television presenter from Northern Ireland. She joined Daybreak on ITV as co-presenter with Adrian Chiles in September 2010...

 and the second on Christmas Eve fronted by Ant and Dec with Holly Willoughby

Holly Willoughby

Holly Marie Willoughby is an English television presenter and model, known for her work in presenting children's TV and entertainment shows. In her early career she modelled underwear and went on to present CD:UK...

.

On Sunday 27 November, Diversity

Diversity

-Science and technology:*Biodiversity, the degree of variation of life forms within a given ecosystem, biome, or an entire planet.*Diversity Index, a statistic intended to assess the diversity of any population in which each member belongs to a unique group, type or species.*Diversity scheme, a...

, The Cast of The Only Way is Essex

The Only Way Is Essex

The Only Way Is Essex, is a British BAFTA award-winning semi-reality show based in Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way."...

 and Stephen Mulhern

Stephen Mulhern

Stephen Daniel Mulhern is a British TV presenter, entertainer, and former magician. He began presenting in the studio on CITV in May 1998 and became a leading presenter until he left in August 2002. He has presented a number of shows, including SMTV Live, Holly & Stephen's Saturday Showdown and...

 hosted a record breaking attempt for the most people dressed as Santa Claus

Santa Claus

Santa Claus is a folklore figure in various cultures who distributes gifts to children, normally on Christmas Eve. Each name is a variation of Saint Nicholas, but refers to Santa Claus...

 all in one place, this took place at The Oval

The Oval

The Kia Oval, still commonly referred to by its original name of The Oval, is an international cricket ground in Kennington, in the London Borough of Lambeth. In the past it was also sometimes called the Kennington Oval...

 in London

Charities

• Carers UK
  Carers UK
  Carers UK is the main membership charity in the United Kingdom for carers. It was formed by the merger of two existing voluntary organisations on May 14, 1988. Originally constituted as Carers National Association it was renamed Carers UK in 2001....
  
  
• Crisis
  Crisis
  A crisis is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community or whole society...
  
  
• Help the Hospices
• Samaritans
• WRVS
  WRVS
  The WRVS is a voluntary organisation concerned with helping people in need throughout England, Scotland and Wales....
  
  
• Great Ormond Street Hospital
  Great Ormond Street Hospital
  Great Ormond Street Hospital for Children is a children's hospital located in London, United Kingdom...
  
  
• Noah’s Ark Appeal
• Helping Hand
  Helping Hand
  Helping Hand or Helping Hands may refer to:*Helping Hands , an episode of American Dad!*Helping Hand, the mascot of Hamburger Helper...
  
  
• Yorkhill Children’s Foundation