Tere A. Zubizarreta
Encyclopedia
Tere A. Zubizarreta, known as the Hispanic
advertising pioneer, Miami community activist, loving wife and mother
Teresa A. Zubizarreta died peacefully on Thursday, July 26, 2007, after a hard-fought battle with cancer
.
, and in the early 60's emigrated to the United States
, leaving behind a life and a lifestyle that could never be replicated. Undaunted by the realities of political exile,
Tere reinvented her role as a wife and mother and embarked on a career that not only became a passion and successful business venture, but also became a catalyst for her future impact on the community.
But over three decades ago, in a rented office in Miami with one phone and a borrowed typewriter, Zubizarreta opened the doors to Zubi Advertising Services
.
Against all odds, she led the agency to soaring levels of success; today boasting over 122 employees, billings in excess of $195 million, countless awards for superior creative work and a remarkable
list of Blue Chip clients including American Airlines
, Ford Motor Company
, Lincoln Mercury, Winn-Dixie
, JP Morgan Chase and SC Johnson to name a few. Along the way, her vision
helped forge a deeper interest and understanding of the Hispanic market, a movement that eventually revolutionized the way corporate America advertised to the rapidly growing consumer base.
and Committee Chair of the United Way of America, and also served on the board of directors for the Orange Bowl
Committee, Beacon Council and Miami Children’s Hospital. She was a co-founder
and former chairperson of FACE, Facts About Cuban Exiles. Tere’s successful achievement was also recognized by the Governor of the State of Florida Jeb Bush
who expressed his deep sense of appreciation
for the guidance and leadership she has provided to all communities throughout her life. Throughout her distinguished career, Zubizarreta received an array of awards for her contributions to the U.S. Hispanic
advertising industry, most recently the Eduardo Caballero Lifetime Achievement Award - the industry’s highest - from the Association of Hispanic Advertising Agencies. Other organizations that honored
her include the Latin Business Association, the National Association of Hispanic Publications, the Women’s Automotive Association International and Latin Business Magazine.
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
advertising pioneer, Miami community activist, loving wife and mother
Teresa A. Zubizarreta died peacefully on Thursday, July 26, 2007, after a hard-fought battle with cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...
.
Early life
Tere A Zubizarreta was born in CubaCuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...
, and in the early 60's emigrated to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, leaving behind a life and a lifestyle that could never be replicated. Undaunted by the realities of political exile,
Tere reinvented her role as a wife and mother and embarked on a career that not only became a passion and successful business venture, but also became a catalyst for her future impact on the community.
Advertising career
Zubizarreta’s achievements are of particular distinction, due to her humble beginnings as a Cuban-American woman with no college degree in a largely male driven, 70’s corporate America.But over three decades ago, in a rented office in Miami with one phone and a borrowed typewriter, Zubizarreta opened the doors to Zubi Advertising Services
Zubi Advertising Services
Zubi Advertising Services, Inc. is a full-service and independently owned Hispanic agency in the U.S. with a proven 36-year track record of award-winning U.S. Hispanic Market branding campaigns. Zubi has over 122 employees across its headquarters in Miami, and satellite offices in Detroit, Los...
.
Against all odds, she led the agency to soaring levels of success; today boasting over 122 employees, billings in excess of $195 million, countless awards for superior creative work and a remarkable
list of Blue Chip clients including American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...
, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, Lincoln Mercury, Winn-Dixie
Winn-Dixie
Winn-Dixie Stores, Inc. is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the...
, JP Morgan Chase and SC Johnson to name a few. Along the way, her vision
helped forge a deeper interest and understanding of the Hispanic market, a movement that eventually revolutionized the way corporate America advertised to the rapidly growing consumer base.
Family
Tere Zubizarreta is survived by her husband Octavio, son Joe, daughter Michelle, grandchildren Charlotte and Michael, sister Annie Slatkoff, nephew Joshua Slatkoff and niece Jessica Slatkoff.Honors
Zubizarreta was always actively involved in the Miami community, constantly seeking to improve the status of others around her. She was the first Hispanic woman to be elected to the Board of Governorsand Committee Chair of the United Way of America, and also served on the board of directors for the Orange Bowl
Orange Bowl
The Orange Bowl is an annual American college football bowl game played at Sun Life Stadium in Miami Gardens, Florida. It has been played annually since January 1, 1935 and celebrated its 75th playing on January 1, 2009...
Committee, Beacon Council and Miami Children’s Hospital. She was a co-founder
and former chairperson of FACE, Facts About Cuban Exiles. Tere’s successful achievement was also recognized by the Governor of the State of Florida Jeb Bush
Jeb Bush
John Ellis "Jeb" Bush is an American politician who served as the 43rd Governor of Florida from 1999 to 2007. He is a prominent member of the Bush family: the second son of former President George H. W. Bush and former First Lady Barbara Bush; the younger brother of former President George W...
who expressed his deep sense of appreciation
for the guidance and leadership she has provided to all communities throughout her life. Throughout her distinguished career, Zubizarreta received an array of awards for her contributions to the U.S. Hispanic
advertising industry, most recently the Eduardo Caballero Lifetime Achievement Award - the industry’s highest - from the Association of Hispanic Advertising Agencies. Other organizations that honored
her include the Latin Business Association, the National Association of Hispanic Publications, the Women’s Automotive Association International and Latin Business Magazine.