Teleena MVNE
Encyclopedia
Teleena is a Dutch and United Kingdom based MVNE
Mobile Virtual Network Enabler
A Mobile Virtual Network Enabler is a company that provides services to mobile virtual network operators, such as billing, network element provisioning, administration, operations, support of business support systems and operations support systems, and provision of back end network elements, to...

 that offers GSM services to companies that want to release a mobile brand. These MVNOs operate under their own brand, offering services often in niche markets.

Company history

Teleena was founded in 2007 by two former Scarlet
Scarlet (telco)
Scarlet is a telecommunications company active in The Netherlands and Belgium as an Internet Service Provider and provider of fixed and mobile telephony. It has minor operations in Luxembourg, Curaçao and Sint-Maarten....

 managers and investor and former founder of Versatel
Versatel
Tele2 Netherlands Holding N.V. is a listed telecommunications company operating on the Dutch and Belgian market. It has more than 1,900 employees and over 1 million customers...

 (sold in 2005 to Tele2
Tele2
Tele2 AB is a major European telecommunications operator, with about 34 million customers in 11 countries. It serves as a fixed-line telephone operator, cable television provider, mobile phone operator and Internet service provider.- Overview :...

) Marc van der Heijden. The company has built its own mobile core network
Core network
A core network, or network core, is the central part of a telecommunication network that provides various services to customers who are connected by the access network. One of the main functions is to route telephone calls across the PSTN....

 (Oracle, Nokia Siemens, Cisco) which is connected to the Radio Access Network
Radio access network
A radio access network is part of a mobile Telecommunication system. It implements a radio access technology. Conceptually, it resides between a device such as a Mobile phone, a computer, or any remotely controlled machine and provides connection with its core network...

 of Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

in The Netherlands, who was then the last of the three Dutch Mobile Network Operators (MNO) to enter into the mobile wholesale services. In 2008, Teleena signed an agreement with Surinamese MNO Telesur and in 2010 Teleena signed an MVNE agreement with Vodafone in the United Kingdom. The company hosts over a dozen MVNOs in the two countries.

MVNO market trend

In many European countries MNOs hold strong positions and the MVNO market is dominated by brands focussing on either cheap international calling or low cost/no frill national calling. For new MVNO entrants to be successful, an existing customer base and/or distribution channel (shops, online) is almost imminent to leverage conversion. And a mobile proposition that stands out, as illustrated in these animations on mobile loyalty, fixed/mobile convergion, multiple MSISDNs or mobile data.

MVNE market trend

Traditionally MVNEs (also: MVNAs) fulfill an aggregative role in the mobile value chain, independently hosting MVNOs that are not big enough to be hosted by the operators themselves or that require specific mobile solutions. And already, MNOs are known to outsource services to their MVNE partners by contracting mid sized or strategic MVNOs directly and having (parts) of the services hosted on the MVNE platform. A new trend is that MNOs host their own (second/third etc) brands on the MVNE platform, allowing them to take an [Agile_management|agile] approach to the rapidly changing telecom market. Fast changes and/or fast changed are often not supported by the MNOs own legacy systems or processes. A good example is Vodafone The Netherlands, that released its second brand hollandsnieuwe in January 2011.

External links

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