Taylor-reed corporation
Encyclopedia
The Taylor-Reed Corporation was an American food manufacturer and packager that operated from 1939 to approximately 1977. It was founded by two Yale classmates (class of 1933), Malcolm P. Taylor (1911-2000) and Charles M. D. Reed (1911-2008). Initially headquartered near Taylor's home in Mamaroneck, New York
Mamaroneck (town), New York
Mamaroneck is a town in Westchester County, New York, United States. The population was 29,156 at the 2010 census. There are two villages contained within the town: Larchmont and the Village of Mamaroneck...

, the company soon moved operations a few miles away to Crescent Street in Glenbrook, Connecticut
Glenbrook, Connecticut
Glenbrook is a section of the city of Stamford, Connecticut. It is located on the eastern side of the city, east of Downtown, north of the East Side and the Cove sections and south of the Springdale section. To the west is Downtown Stamford and to the northwest is Belltown. To the east is...

, a light-industrial and residential section of Stamford
Stamford, Connecticut
Stamford is a city in Fairfield County, Connecticut, United States. According to the 2010 census, the population of the city is 122,643, making it the fourth largest city in the state and the eighth largest city in New England...

 in Fairfield County, Connecticut
Fairfield County, Connecticut
Fairfield County is a county located in the southwestern corner of the U.S. state of Connecticut. The county population is 916,829 according to the 2010 Census. There are currently 1,465 people per square mile in the county. It is the most populous county in the State of Connecticut and contains...

.

Taylor-Reed specialized in a handful of consumer snack products, notably Cocoa Marsh "milk emulsifier" and E-Z Pop popcorn. It also manufactured Q-T Instant cake frosting and a variety of bulk institutional foods.

Cocoa Marsh

During its early years, Taylor-Reed's main line of business was packaging sugar and chocolate rations for the War Department
United States Department of War
The United States Department of War, also called the War Department , was the United States Cabinet department originally responsible for the operation and maintenance of the United States Army...

. In the postwar years, the company's best-known product was Cocoa Marsh chocolate syrup, which advertised heavily on children's programming in the New York City television market during the 1950s and 1960s. For many years the Taylor-Reed plant, with its Cocoa Marsh billboard ("Be strong as a lion!") was a familiar landmark by the Glenbrook station on the New Haven Railroad.

After partners Taylor and Reed retired from day-to-day business (about 1970) the company gradually ceased operations as a food manufacturer and began to rent out and finally sell its premises. The factory's main driveway off Crescent St. is now officially designated Taylor Reed Place.

E-Z Pop Patent Infringement Case

In 1963 E-Z Pop figured in a landmark patent-infringement case, with Taylor-Reed as the plaintiff and Mennen Food Products, manufacturer of Jiffy Pop
Jiffy Pop
Jiffy Pop is a popcorn brand of ConAgra Foods. The product combines unpopped popcorn kernels and oil with an aluminum pan and folded aluminum foil lid. As the pan is heated, the popping corn causes the foil to unfold and puff up. Jiffy in the name references the short cooking...

, as the defendant. Taylor-Reed had acquired the patent rights to E-Z Pop popcorn in 1954 The US Court of Appeals, Seventh Circuit, struck down a lower-court ruling that Jiffy Pop's packaging, in particular its expanding-foil pouch, was equivalent to E-Z Pop's. The Appellate Court found that Jiffy Pop's aluminum foil was compressed in a spiral arrangement and this was a significant improvement on E-Z Pop's "button" compression.
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