Tareyton is a brand of cigarettes originally manufactured by the American Tobacco Company

American Tobacco Company

The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company...

. It began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes (whose famous slogan was, "There's something about them you'll like"). As filters

Cigarette filter

A cigarette filter has the purpose of reducing the amount of smoke, tar, and fine particles inhaled during the combustion of a cigarette. Filters also reduce the harshness of the smoke and keep tobacco flakes out of the smoker's mouth.-History:...

 gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Tareyton is currently produced by R. J. Reynolds Tobacco Company, and can be found on the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores or receive marketing and advertising from the manufacturer.

Tareyton's filter features a unique two-part design of fiber and activated charcoal.

"Rather fight than switch!"

Tareyton was perhaps better known for its advertisements than its popularity. In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular, slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product.