Tabjuice
Encyclopedia
TabJuice is a Facebook commerce application developed for small businesses. It was initially marketed towards the fashion industry
to take advantage of independent fashion brands' strong interest in establishing e-commerce presences. The company is headquartered in San Diego, California and was co-founded by Dylan Whitman and Jeff Church
. TabJuice's name is an acknowledgment of the multiple tabs that businesses often create within their Facebook pages. Early adopters of TabJuice included NIKA Water Company and humanitarian apparel company Jedidiah USA. The clothing company saw an increase in overall sales shortly after adopting the application.
and PayPal
. All communication between third parties, such as payment gateways, are through a 256-bit encryption.
The application was built using a LAMP stack software package and operates as a RESTful API. Its public API allows third party e-commerce integrations, so businesses that already use services such as Magento
can use TabJuice as a plug and play Facebook storefront.
Social Media in the Fashion Industry
Social Media in the Fashion Industry is a marketing style that allows brands to connect with their target market through social media outlets such as Facebook, Twitter, and YouTube...
to take advantage of independent fashion brands' strong interest in establishing e-commerce presences. The company is headquartered in San Diego, California and was co-founded by Dylan Whitman and Jeff Church
Jeff Church
Jeff Church is the cofounder of NIKA Water Company, a unique social entrepreneurial model that donates its profits in hopes of alleviating global poverty. After seeing the impacts of the global clean water crisis first-hand during a 2007 visit to Kenya, Church formed NIKA with business school...
. TabJuice's name is an acknowledgment of the multiple tabs that businesses often create within their Facebook pages. Early adopters of TabJuice included NIKA Water Company and humanitarian apparel company Jedidiah USA. The clothing company saw an increase in overall sales shortly after adopting the application.
Application and Development
TabJuice uses Facebook for all of its front end interactions, allowing customers to make purchases from a business without leaving Facebook. The application receives transaction information input, but all payments occur through payment gateways such as Authorize.netAuthorize.Net
Authorize.Net is a payment gateway service provider allowing merchants to accept credit card and electronic checks payments through their Web site and over an IP connection...
and PayPal
PayPal
PayPal is an American-based global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders....
. All communication between third parties, such as payment gateways, are through a 256-bit encryption.
The application was built using a LAMP stack software package and operates as a RESTful API. Its public API allows third party e-commerce integrations, so businesses that already use services such as Magento
Magento
Magento is an open source based ecommerce web application that was launched on March 31, 2008. It was developed by Varien with help from the programmers within the open source community but is owned solely by . Magento was built using the Zend Framework...
can use TabJuice as a plug and play Facebook storefront.