TV3 (Viasat)
Encyclopedia
TV3 is the brand name used by Viasat
Viasat
Viasat is a DBS distributor and TV broadcaster, owned by the Swedish media conglomerate Modern Times Group. Broadcasting from London, the target markets are in the Nordic and the Baltic Countries...

's flagship channels in Scandinavia
Scandinavia
Scandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...

, the Baltic States
Baltic states
The term Baltic states refers to the Baltic territories which gained independence from the Russian Empire in the wake of World War I: primarily the contiguous trio of Estonia, Latvia, Lithuania ; Finland also fell within the scope of the term after initially gaining independence in the 1920s.The...

, and Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

. Viasat is part of the Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 media company Modern Times Group
Modern Times Group
Modern Times Group is a Swedish media company. MTG was formed out of the media holdings of investment company Kinnevik, which in 1997 was distributed to the company stockholders. Among the assets were Viasat and Metro International...

. The first TV3 channel was launched on New Year's Eve
New Year's Eve
New Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...

 1987, breaking the monopoly on broadcasting in the Scandinavian languages.

TV3 broadcasts at least six separate channels in Scandinavia
Scandinavia
Scandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...

 and the Baltic States
Baltic states
The term Baltic states refers to the Baltic territories which gained independence from the Russian Empire in the wake of World War I: primarily the contiguous trio of Estonia, Latvia, Lithuania ; Finland also fell within the scope of the term after initially gaining independence in the 1920s.The...

, each with a share of localized entertainment and documentaries produced in the respective domestic languages. All the channels are broadcast from West Drayton
West Drayton
West Drayton is a suburban area in the London Borough of Hillingdon in the far west of London, England. Formerly part of the Yiewsley and West Drayton Urban District of Middlesex, the district became part of Greater London in 1965....

, Middlesex
Middlesex
Middlesex is one of the historic counties of England and the second smallest by area. The low-lying county contained the wealthy and politically independent City of London on its southern boundary and was dominated by it from a very early time...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, which means that Viasat is able to circumvent the more stringent criteria for commercial messages that apply in the Scandinavian countries, specifically in relation to advertisements aimed directly at children, and the stricter rules on interrupting programs with commercials.

Countries

At launch, there was one TV3 channel for all the Scandinavian countries. Separate channels for Denmark and Norway were soon launched so that there was a TV3 channel for each country. In the 1990s, TV3 expanded to cover the Baltic countries. Although Viasat's latest channels are not named TV3 they are all very much based on the TV3 model.

The channels that use the TV3 concept are:
  • TV3 Sweden
    TV3 (Sweden)
    TV3 is a television channel targeted at a Swedish language audience owned by Viasat . It was founded on 31 December 1987 by entrepreneur Jan Stenbeck as joint Scandinavian channel, but Denmark and Norway soon got their own versions of TV3...

  • TV3 Denmark
    TV3 (Denmark)
    TV3 Denmark is a Danish television station.TV3 is one of the channels owned by the Viasat Corporation. The sister channel is TV3+. The channels shows a lot of American and British shows, such as: Extreme Makeover: Home Edition, NCIS, Las Vegas, Bones, Two And A Half Men, Prison Break, American Idol...

  • TV3 Norway
    TV3 (Norway)
    TV3 Norway is a commercial television channel targeting Norway owned by Viasat, which is a part of the Swedish media group Modern Times Group...

  • TV3 Estonia
    TV3 (Estonia)
    TV3 is a commercial television channel targeted at an Estonian language audience owned by Viasat . It was founded in 1996 after two recent television stations, EVTV and RTV joined....

  • TV3 Latvia
    TV3 Latvia
    TV3 Latvia is a television channel targeted at a Latvian language audience owned by Modern Times Group . It was launched in 1998, but did not receive a terrestrial license until 2001...

  • TV3 Lithuania
    TV3 Lithuania
    TV3 is a television channel owned by Modern Times Group and targeted at a Lithuanian-speaking audience. It was founded on May 7, 1992 and launched on April 11, 1993 as "Tele-3" before being renamed "TV3" in 1996....

  • Viasat 3
    Viasat 3
    Viasat 3 is a Hungarian TV channel. It was originally named Alfa TV, but when in 2000 the station was bought by Swedish MTG its name was changed. It began broadcasting as Viasat 3 in October 2000....

     Hungary
  • DTV Russia (sold to СТС media in 2008, closed in 2011)
  • TV3 Slovenia
    TV3 Slovenia
    TV3 is a television channel in Slovenia owned by Modern Times Group . The channel was also known as Prva TV from 1 November 2004 to 1 October 2006....

  • Diema
    Diema
    Diema is part of the Nova Television Group Bulgaria, a subsidiary of MTG.The channel airs mainly films, action series. Along with Nova Sport airs sports, including matches from the English FA Premier League, the FA Cup and the UEFA European Football Championship qualifications, as well as the...



TV3 Slovenia
TV3 Slovenia
TV3 is a television channel in Slovenia owned by Modern Times Group . The channel was also known as Prva TV from 1 November 2004 to 1 October 2006....

, which also carries full TV3 branding, originates in Ljubljana
Ljubljana
Ljubljana is the capital of Slovenia and its largest city. It is the centre of the City Municipality of Ljubljana. It is located in the centre of the country in the Ljubljana Basin, and is a mid-sized city of some 270,000 inhabitants...

 rather than Middlesex
Middlesex
Middlesex is one of the historic counties of England and the second smallest by area. The low-lying county contained the wealthy and politically independent City of London on its southern boundary and was dominated by it from a very early time...

; it is also programmed separately.

See also

  • List of Danish television channels
  • List of Estonian television channels
  • List of Finnish television channels
  • List of Latvian television channels
  • List of Lithuanian television channels
  • List of Norwegian television channels
  • List of programs broadcast by TV 3 in Norway
  • List of Swedish television channels
  • List of television stations in Slovenia
  • TV1000
    TV1000
    TV1000 is a group of cable and satellite movie channels broadcasting to the Nordic countries and owned by Modern Times Group . It is also the name of the flagship channel.-History:...

  • TV6
  • TV8
    TV8 (Sweden)
    TV8 is a television channel owned by Modern Times Group broadcasting to Sweden. It focuses on news, current affairs, documentaries and drama. The channel was started by the private equity firm Ratos in 1997 and was sold to MTG in 1999....

  • ZTV
    ZTV
    -History:The channel started in Sweden as a daily afternoon show in TV3 and TV4 in February 1991. The channel got its name as it was a simulcast version of the radio station Z Radio. There was also a Z magazine available for some time....

  • ZTV Norway
    ZTV Norway
    ZTV was a Norwegian entertainment television channel. Its programming consisted of music videos, movies and sitcoms.The channel was launched in Norway for the first time in 1995. It was unsuccessful, however, and it closed down in 1996....


External links

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