Synovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed themselves as the most "curious" people in the world. Synovate was sold by the Aegis group to Ipsos on October 11, 2011 and will be fully integrated into Ipsos (www.ipsos.com) early in 2012

Top 10 of the Market Research Sector 2006

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Rank	Company	Sales in 2006 (million USD)	Growth in %
1	Nielsen Company	3,696.0	2.6
2	IMS Health Inc.	1,958.6	8.9
3	Taylor Nelson Sofres Taylor Nelson Sofres Taylor Nelson Sofres is a leading market research and market information group. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group in October 2008 for 1.6 billion pounds.-History:...	1,851.1	2.5
4	Kantar Group	1,401.4	4.1
5	GfK AG	1,397.3	5.4
6	Ipsos Ipsos Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...	1,077.0	6.5
7	Synovate	739.6	9.5
8	IRI	665.0	6.6
9	Westat Westat Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments....	425.8	0.8
10	Arbitron Arbitron Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...	329.3	5.9