Synchronization rights
Encyclopedia
Synchronization
Synchronization
Synchronization is timekeeping which requires the coordination of events to operate a system in unison. The familiar conductor of an orchestra serves to keep the orchestra in time....

 in a recording contract
Recording contract
A recording contract is a legal agreement between a record label and a recording artist , where the artist makes a record for the label to sell and promote...

 is when the recording artist's music is synchronized to a video: music video, movie, television, commercial, etc. The record company can receive all the money from that if the contract states the company gets all synchronization rights. As an artist, he/she would not want the company to have full synchronization rights and would want to get paid royalties
Royalties
Royalties are usage-based payments made by one party to another for the right to ongoing use of an asset, sometimes an intellectual property...

for that just the same as album sales.

A synchronization licence is needed for a song to be reproduced onto a television programme, film, video, commercial, radio, or even an 800 number phone message. It is called this because you are "synchronizing" the composition, as it is performed on the audio recording, to a film, TV commercial, or spoken voice-over. If a specific recorded version of a composition is used, you must also get permission from the record company in the form of a "master use" license. The synchronization royalty is paid to songwriters and publishers for use of a song used as background music for a movie, TV show, or commercial.
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