Suso (drink)
Encyclopedia
SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

 managing director Harry Drnec, former cofounder and General Manager of Relentless
Relentless (drink)
Relentless is the brand name of an energy drink created in February 2006 by The Coca-Cola Company. It has been compared to energy drinks such as Red Bull, and is known for its sweet taste. The drink has also been the subject of court proceedings for breach of trademark by Relentless Records...

 Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.

Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

, Sainsbury's, Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...

, Morrisons
Morrisons
Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons formerly Morrison's, and it is part of the FTSE 100 Index of companies...

, Waitrose
Waitrose
Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

 and Superdrug
Superdrug
Superdrug Stores PLC is Britain's second-largest beauty and health retailer behind Boots. Superdrug - part of the AS Watson Group which in turn is part of the Hong Kong conglomerate Hutchison Whampoa - is a UK based company with over 890 stores, which since 2006, includes the Republic of Ireland...

.

It comes in a 250ml can size available in five flavours: Berry, Orange, Apple, Lemon and Tropical. The only ingredients are pure fruit juices (and carbon dioxide
Carbon dioxide
Carbon dioxide is a naturally occurring chemical compound composed of two oxygen atoms covalently bonded to a single carbon atom...

). The can is marked as supplying "One of your five-a-day", a reference to the UK government's program to encourage people to consume five portions of fruit and/or vegetables per day.

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