Supplyco Kerala
Encyclopedia
Kerala State Civil Supplies Corporation Limited, popularly known by its brand name Supplyco, is a premier retail player in Kerala
. The Corporation is owned by Government of Kerala
as a public sector undertaking, established in 1974, to ensure food security and assure right supplies of essential items at market as well as to effective intervene in the market to curb inflation
. Supplco currently owns a network of 1400 outlets in 10 store formats.
, to curb growing inflation of 1970s and ensure effective PDS
rationing in state of Kerala. In 1975, Supplyco was revamped into a retailing organization with several arms and branches for effective distribution of food and grains across the state and ensure right distribution of essential goods and supplies at subsidized rates. The Supplyco was incorporated with Kochi
with a sum of Rs 15 crore as authorized capital.
Supplyco was started as part of Indian Food Security scheme of 1970s in state of Kerala. Over years, the organization grew into the largest retail network under public sector in India, with more than 1400 outlets, serving more than 30 million customers in Kerala alone. However sooner the organization grew into an inefficient organization, with history of loss making. Yet by 2007 onwards, the organization made a strong come-back by posting Rs 18.25 crores and this has continued in the year 2008 by attaining 23.36 crores as operational profit, making it the only profit making retail organization in Public sector in India.
Supplyco has more than 889 stores spread across Kerala branded as Maveli Stores selling unbranded rice, sugar, pulses and spices at subsidized rates. These stores are primarily meant to cater poorer sections of society and protect general public from food inflation, by selling essential items at nominal or subsidized rates. The quantity of each essential item is regulated as per government policy and can be brought with ration cards issued by District supply officer. A few Maveli stores located in towns and cities do sell other consumer and branded products in limited way without any subsidy to cater middle class. Normally most of items sold are not packed, but in loose, though few items are pre-packed.
Supplyco have 13 Labam People Bazar stores mainly in major towns and cities of Kerala, where all few branded products are also sold with subsidy to cater brand conscious urban population. Labam means Profit in Malayalam and is meant to transfer profit to public. Special people bazar are opened during festival times, to distribute all essential commodities, vegetables and branded daily goods to public and curb price rise in volatile market conditions and ensure no shortages.
These are part of regular retail operations of Supplyco, having 347 stores across Kerala, selling both subsidized and non-subsidized items, both branded and non branded products. Normally most of the items in Supplyco stores sell at discounted prices and sells everything in pre-packed conditions, according to HACCP Standards. A few items are sold in loose format though in general most of them are pre-packed. The stores also sells diary, grocery as well as stationery.
As part of curbing price rise in medical retailing, Supplyco has started 92 Medical stores. A few medical stores are attached with existing Maveli stores and branded as Maveli Medicals whereas independent stores are branded as Sabari Stores. Supplyco sells most of life saving drugs at subsidized rates and even nominal rates to weaker sections of society.
Supplyco has 16 petrol stations in major cities/towns selling petroleum products and automobile lubricants as well as LPG Cylinders. As a rule, all government vehicles have to purchase fuels from nearest Supplyco Petrol station/bunks.
Supplyco has 16 Mobile Maveli stores bring supermarkets on vehicles/caravans for benefit of people living in remote areas, particularly hilly areas, islands, coastal areas and forests.
The Supplyco has Premium store selling premium products, branded goods and commodities, cosmetics, Perfumes, gourmet foods, diary, vegetable, bakery and meat items. Supplyco has 3 hypermarkets, selling almost all items including furniture, dress materials, fabrics, lifestyle products and other items. Inaddition, an airport retail store has been opened in Cochin International Airport
by Supplyco.
Kerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
. The Corporation is owned by Government of Kerala
Government of Kerala
The Government of Kerala is a democratically elected body that governs the State of Kerala, India for a period of 5 years. The state government is headed by the Governor of Kerala as the nominal head of state, with a democratically elected Chief Minister as real head of the executive. The state...
as a public sector undertaking, established in 1974, to ensure food security and assure right supplies of essential items at market as well as to effective intervene in the market to curb inflation
Inflation
In economics, inflation is a rise in the general level of prices of goods and services in an economy over a period of time.When the general price level rises, each unit of currency buys fewer goods and services. Consequently, inflation also reflects an erosion in the purchasing power of money – a...
. Supplco currently owns a network of 1400 outlets in 10 store formats.
History
Supplyco was started as a Government department in 1974 by Government of KeralaGovernment of Kerala
The Government of Kerala is a democratically elected body that governs the State of Kerala, India for a period of 5 years. The state government is headed by the Governor of Kerala as the nominal head of state, with a democratically elected Chief Minister as real head of the executive. The state...
, to curb growing inflation of 1970s and ensure effective PDS
Public Distribution System
Public Distribution System is an Indian food security system. Established by the Government of India under Ministry of Consumer Affairs, Food, and Public Distribution and managed jointly with state governments in India, it distributes subsidised food and non-food items to India's poor...
rationing in state of Kerala. In 1975, Supplyco was revamped into a retailing organization with several arms and branches for effective distribution of food and grains across the state and ensure right distribution of essential goods and supplies at subsidized rates. The Supplyco was incorporated with Kochi
Kochi
-Places:* Kochi, a city in the state of Kerala, India, formerly known as Cochin* Kingdom of Cochin, a former feudal city-state on Malabar Coast, India** Fort Kochi, one of the three main urban components which constitute the present day city of Kochi, Kerala, India...
with a sum of Rs 15 crore as authorized capital.
Supplyco was started as part of Indian Food Security scheme of 1970s in state of Kerala. Over years, the organization grew into the largest retail network under public sector in India, with more than 1400 outlets, serving more than 30 million customers in Kerala alone. However sooner the organization grew into an inefficient organization, with history of loss making. Yet by 2007 onwards, the organization made a strong come-back by posting Rs 18.25 crores and this has continued in the year 2008 by attaining 23.36 crores as operational profit, making it the only profit making retail organization in Public sector in India.
Activities
- Retailing of essential goods meant for daily consumption at subsidized prices.
- Retailing of packed consumer goods at utmost hygiene and international standards.
- Blending, packing and sale of premium tea and coffee.
- Sale of Wheat, rice and pulses at subsidized or nominal rates for poorer and weaker sections of society
- Sale of petroleum products and automobile lubricants
- Retailing of living saving drugs and medicines at subsidized rates
- Wholesale activities
- Distribution of daily food meals at government schools and other institutions
- Effective check on price rise and controlling food inflation through market intervention
Store Formats
- Maveli StoresMaveli StoresMaveli Stores is a venture of the The Kerala State Civil Supplies Corporation .Under the Government programme of market intervention, pulses and spices are purchased and sold to the consumers at subsidised prices fixed by the Government. The Government of Kerala aids this operation by giving grants...
Supplyco has more than 889 stores spread across Kerala branded as Maveli Stores selling unbranded rice, sugar, pulses and spices at subsidized rates. These stores are primarily meant to cater poorer sections of society and protect general public from food inflation, by selling essential items at nominal or subsidized rates. The quantity of each essential item is regulated as per government policy and can be brought with ration cards issued by District supply officer. A few Maveli stores located in towns and cities do sell other consumer and branded products in limited way without any subsidy to cater middle class. Normally most of items sold are not packed, but in loose, though few items are pre-packed.
- Labam People Bazar
Supplyco have 13 Labam People Bazar stores mainly in major towns and cities of Kerala, where all few branded products are also sold with subsidy to cater brand conscious urban population. Labam means Profit in Malayalam and is meant to transfer profit to public. Special people bazar are opened during festival times, to distribute all essential commodities, vegetables and branded daily goods to public and curb price rise in volatile market conditions and ensure no shortages.
- Supplyco Super Markets
These are part of regular retail operations of Supplyco, having 347 stores across Kerala, selling both subsidized and non-subsidized items, both branded and non branded products. Normally most of the items in Supplyco stores sell at discounted prices and sells everything in pre-packed conditions, according to HACCP Standards. A few items are sold in loose format though in general most of them are pre-packed. The stores also sells diary, grocery as well as stationery.
- Maveli and Sabari Medical Stores
As part of curbing price rise in medical retailing, Supplyco has started 92 Medical stores. A few medical stores are attached with existing Maveli stores and branded as Maveli Medicals whereas independent stores are branded as Sabari Stores. Supplyco sells most of life saving drugs at subsidized rates and even nominal rates to weaker sections of society.
- Supplyco Petrol Bunk
Supplyco has 16 petrol stations in major cities/towns selling petroleum products and automobile lubricants as well as LPG Cylinders. As a rule, all government vehicles have to purchase fuels from nearest Supplyco Petrol station/bunks.
- Mobile Maveli Store
Supplyco has 16 Mobile Maveli stores bring supermarkets on vehicles/caravans for benefit of people living in remote areas, particularly hilly areas, islands, coastal areas and forests.
- Supplyco Premium Store and Hypermarkets
The Supplyco has Premium store selling premium products, branded goods and commodities, cosmetics, Perfumes, gourmet foods, diary, vegetable, bakery and meat items. Supplyco has 3 hypermarkets, selling almost all items including furniture, dress materials, fabrics, lifestyle products and other items. Inaddition, an airport retail store has been opened in Cochin International Airport
Cochin International Airport
Cochin International Airport is an international airport located in Nedumbassery, a suburb on the outskirts of the city of Kochi about northeast of downtown Kochi, in the state of Kerala, India. It is the busiest and largest airport in the state of Kerala...
by Supplyco.
Store Brands
Supplyco has its own in-house brand known as Sabari range of products, ranging from various FMCG products and other essential goods.Sabari Tea
The Supplyco launched its own brand, Sabari Tea, in 1984. Today it's the second largest selling branded tea in Kerala. Supplyco is the second largest purchaser of tea at the Cochin auctions. Sabari Tea has 6 graded tea brands.Other Sabari Products
- Sabari Coffee
- Sabari Premium Coffee Beanz
- Sabari Fortified Atta
- Sabari Turmeric
- Sabari Chilly
- Sabari Pulses
Paddy Procurement
As the nodel agency to implement the decentralized procurement of paddy from Kerala State, the corporation undertakes the procurement and milling of paddy for distributing custom milled rice through the Fair Value shops in the state. It benefits nearly 70000 farmers in the state and the payment to farmers is completely web based, where every grain of paddy procured from farmers and payments to farmers are duly accounted for. Kerala is paying the highest support price to paddy farmers among other Indian states.Mid Day Meals Scheme
Under the Mid-Day meal programme of the Government, Supplyco distributes food items to 2.34 million school children.New Projects
- Hyper markets, the outlets with ultra modern shopping facilities, will be opened at more places. Five more Hyper market projects are under way in ThalasseryThalasseryThalassery , also known as Tellicherry, is a city on the Malabar Coast of Kerala, India. This is the second largest city of North Malabar in terms of population. The name Tellicherry is the anglicized form of Thalassery. Thalassery municipality has a population just less than 100,000. Established...
, Karunagappally, Thiruvalla, KollamKollamKollam , often anglicized as ', is a city in the Indian state of Kerala. The city lies on the banks of Ashtamudi Lake on the Arabian sea coast and is situated about north of the state capital, Thiruvananthapuram...
and Kazhakkoottam (near Technopark, ThiruvananthapuramThiruvananthapuramThiruvananthapuram , formerly known as Trivandrum, is the capital of the Indian state of Kerala and the headquarters of the Thiruvananthapuram District. It is located on the west coast of India near the extreme south of the mainland...
).
- An International Airport Duty Free retail outlet is planned in Cochin Duty FreeCochin Duty FreeCochin Duty Free is the retail arm of Cochin International Airport, operating duty free shops in International terminal as well as duty-paid shopping arcade in domestic terminal of Cochin Airport, Kochi. It was the first large scale duty free shop brand outside government owned ITDC Duty free...
at Cochin International AirportCochin International AirportCochin International Airport is an international airport located in Nedumbassery, a suburb on the outskirts of the city of Kochi about northeast of downtown Kochi, in the state of Kerala, India. It is the busiest and largest airport in the state of Kerala...
.
- The Corporation plans for further introducing 10 more mobile maveli stores in remote, hilly, costal, tribal areas to cater to the economically weaker section
- 75 existing Maveli stores are planned to convert to super markets with modern shopping facilities.
- Modern Petroleum fueling Station will be established in the Ernakulam Vyttila Bus Terminal.
- Premium outlets in Kerala houseKerala HouseKerala House is the official state house of Government of Kerala at New Delhi. As each state of India has to maintain a statutory representative and state mission house in the capital, to liaison with Central Government on behalf of state, Kerala House represents Kerala. The house belongs to Kerala...
at New Delhi & Navi Mumbai are planned.