Superga is an Italian brand of shoes founded in 1913. It originally made tennis shoes, including the famous model "2750 Classic" but then diversified.

History

Superga was born in 1911 in Torino, Italy, when Walter Martiny started production of rubber-soled footwear marked with the Superga logo. In 1925 Superga invented the 2750 model, shoes with vulcanized rubber soles. From 1934, the firm diversified its production to new collections dedicated to other sports and daily life.

After WWII, Superga restarted production specializing solely in the production of high quality footwear.
In 1951 the firm merged with Pirelli, which brought it new funds and made it possible to increase sharply the production of tennis shoes.

In the 1970s, as the sales of the 2750 continued, Superga diversified to add sport shoes with technical attributes. In the 1980s, the firm launched the production of clothes.

Styles

Superga now offers a wide range of colors, fabrics, and prints each season for women, men, and kids. Apart from the original Superga Vulcanized and Sport lines or "2750 Classic", the collections include Superga City leather and Superga Country rubber rain and outwear boots.

The aim of the company is to "Design and produce the highest quality footwear, in timeless classic styles, for the entire family".

Stores

Superga has only stores in the USA, but sales are assured in other countries by other stores. Superga makes sales available through shopping online stores that carry Superga products but no longer on the Superga-USA.com website.

Superga opened its first store in the United Kingdom on Neal Street,Covent Garden in June 2011