Superdry
Encyclopedia
SuperGroup plc is a British retail brand. It is listed on the London Stock Exchange
and is a constituent of the FTSE 250 Index
. The Group is made up of three main brands: Superdry, 77Breed and SurfCo California. Superdry products fuse vintage Americana fabrics with pseudo-Japanese text and have gained international recognition. The 77Breed and SurfCo brands target the skate and surf markets respectively.
in 1985. It opened its first store under the Superdry name in Covent Garden
in London
in 2004. Superdry have no advertisements or celebrity endorsement, but the popularity of the brand grew rapidly after David Beckham
was seen wearing its signature Osaka T-shirts and Brad leather jacket.
The business was floated on the London Stock Exchange
in March 2010. Dunkerton appeared in the Sunday Times Rich List
2010, and is said to be worth an estimated £180m.
In 2008 a nationwide expansion of the brand took place, with stores opening in major cities all over the UK, the majority in University cities. Before the expansion, Superdry clothing was sold only in the London store, House of Fraser
concessions and Cult stores. Today the brand is sold in over 20 countries across 4 continents. The 77Breed and SurfCo brands were added to Supergroup's portfolio in 2006.
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...
and is a constituent of the FTSE 250 Index
FTSE 250 Index
The FTSE 250 Index is a capitalisation-weighted index consisting of the 101st to the 350th largest companies on the London Stock Exchange. Promotions to and demotions from the index take place quarterly in March, June, September and December...
. The Group is made up of three main brands: Superdry, 77Breed and SurfCo California. Superdry products fuse vintage Americana fabrics with pseudo-Japanese text and have gained international recognition. The 77Breed and SurfCo brands target the skate and surf markets respectively.
History
The business was established by Julian Dunkerton as Cult Clothing in CheltenhamCheltenham
Cheltenham , also known as Cheltenham Spa, is a large spa town and borough in Gloucestershire, on the edge of the Cotswolds in the South-West region of England. It is the home of the flagship race of British steeplechase horse racing, the Gold Cup, the main event of the Cheltenham Festival held...
in 1985. It opened its first store under the Superdry name in Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
in 2004. Superdry have no advertisements or celebrity endorsement, but the popularity of the brand grew rapidly after David Beckham
David Beckham
David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...
was seen wearing its signature Osaka T-shirts and Brad leather jacket.
The business was floated on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...
in March 2010. Dunkerton appeared in the Sunday Times Rich List
Sunday Times Rich List
The Sunday Times Rich List is a list of the 1,000 wealthiest people or families in the United Kingdom, updated annually in April and published as a magazine supplement by British national Sunday newspaper The Sunday Times since 1989...
2010, and is said to be worth an estimated £180m.
Operations
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...
concessions and Cult stores. Today the brand is sold in over 20 countries across 4 continents. The 77Breed and SurfCo brands were added to Supergroup's portfolio in 2006.