Superchips Ltd is a British company specialising in electronic engine tuning

Engine tuning

Engine tuning is the adjustment, modification or design of internal combustion engines to yield optimal performance, to increase an engine's power output, economy, or durability....

 of cars. It was established in 1977 by Peter Wales as P.J. Detection Techniques, and was renamed Superchips in 1991. The company is based in Buckingham

Buckingham

Buckingham is a town situated in north Buckinghamshire, England, close to the borders of Northamptonshire and Oxfordshire. The town has a population of 11,572 ,...

, Buckinghamshire

Buckinghamshire

Buckinghamshire is a ceremonial and non-metropolitan home county in South East England. The county town is Aylesbury, the largest town in the ceremonial county is Milton Keynes and largest town in the non-metropolitan county is High Wycombe....

, and has dealers of its products world wide. Ian Sandford is the Managing Director.

The company provides engine control unit

Engine control unit

An engine control unit is a type of electronic control unit that determines the amount of fuel, ignition timing and other parameters an internal combustion engine needs to keep running...

 (ECU) upgrades to produce more power and torque for a wide range of popular vehicles such as:

• BMW 1 Series
  BMW 1 Series
  The BMW 1 Series is an entry level sports car produced by the German automaker BMW since 2004. The 1 Series is unusual in its class as it features rear-wheel drive, 50:50 weight balance, a longitudinally-mounted engine and an advanced aluminum multilink suspension...
  
  
• Ford Focus
  Ford Focus
  The Ford Focus is a compact car manufactured by the Ford Motor Company since 1998. Ford began sales of the Focus to Europe in July 1998 and in North America during 1999 for the 2000 model year....
  
  
• Renault Clio V6
• Škoda Fabia
  Škoda Fabia
  The Škoda Fabia is a supermini produced by Czech manufacturer Škoda Auto since 1999. It was the successor to the Škoda Felicia, which was discontinued in 2001...
  
  
• Volkswagen Golf
  Volkswagen Golf
  The Volkswagen Golf is a small family car manufactured by Volkswagen since 1974 and marketed worldwide across six generations, in various body configurations and under various nameplates – as the Volkswagen Rabbit in the United States and Canada , and as the Volkswagen Caribe in Mexico .The...
  
  

The additional power is produced by re-mapping the ECU's settings by changing various settings created by the car's original manufacturer. The company also produces the Bluefin tool that plugs into a car's diagnostic port and allows for re-mapping to be done at home.

In 1992, Superchips Inc. was established in Sanford, Florida

Sanford, Florida

Sanford is a city in, and the county seat of, Seminole County, Florida, United States. The population was 38,291 at the 2000 census. As of 2009, the population recorded by the U.S. Census Bureau was 50,998...

, US and developed products for the North American market. The subsidiary was sold to MSD Ignition

MSD Ignition

MSD Ignition is an automotive aftermarket manufacturing company that specializes in high-end ignition system and electrical components.-History:...

 in 2005 for $40million.

Motorsport

Superchips is the official tuning partner of Volkswagen Racing UK and provides custom remapping on all VW Racing UK's cars for Volkswagen Racing Cup. The company also provides tuning to Mini

MINI (BMW)

Mini is a British automotive marque owned by BMW which specialises in small cars.Mini originated as a specific vehicle, a small car originally known as the Morris Mini-Minor and the Austin Seven, launched by the British Motor Corporation in 1959, and developed into a brand encompassing a range of...

 Coopers in the Scottish Mini Challenge, and to all cars in the BRDC's Single Seater

Open wheel car

Open-wheel car, formula car, or often single-seater car in British English, describes cars with the wheels outside the car's main body and, in most cases, one seat. Open-wheel cars contrast with street cars, sports cars, stock cars, and touring cars, which have their wheels below the body or fenders...

 Championship at Silverstone

Silverstone

Silverstone is a village and civil parish in Northamptonshire, England. It is about from Towcester on the former A43 main road, from the M1 motorway junction 15A and about from the M40 motorway junction 10, Northampton, Milton Keynes and Banbury...

.

Superchips is a technical consultant for the Michelin Porsche Club Championship and provides sponsorship to several motorsport drivers including Matt Neal

Matt Neal

Matthew Neal is a British motor racing driver. He won the British Touring Car Championship in 2005, 2006 and 2011. He has also won a European Touring Car Championship race. He is 6' 6" tall, making him almost entirely unable to race single-seaters...

, a British Touring Car

British Touring Car Championship

The British Touring Car Championship is a touring car racing series held each year in the United Kingdom. The Championship was established in 1958 as the British Saloon Car Championship and has run to various rules over the years – "production cars", then FIA Group 1 or 2 in the late 1960s...

 Champion, Tim Harvey

Tim Harvey

Tim Harvey is a racing driver from England. He was the 2008 and 2010 Porsche Carrera Cup Great Britain Champion. A household name in the 1990s, Harvey won the prestigious BTCC title in 1992, and was a frontrunner for most of the late 80s and early 90s...

, British Touring Car Champion and Porsche Carrera Cup Great Britain

Porsche Carrera Cup Great Britain

Porsche Carrera Cup Great Britain is a one make racing series that takes place in the United Kingdom for the Porsche 911. It is currently one of the support series for the British Touring Car Championship...

 Champion and Tim Mullen

Tim Mullen

Tim Mullen is a British racing driver. After starting his career in Karting, he entered the Irish Formula Ford championship in 1995 where he won the title...

, British GT Champion.