Sumitomo Rubber Industries
Encyclopedia
is a tire
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

 and rubber
Rubber
Natural rubber, also called India rubber or caoutchouc, is an elastomer that was originally derived from latex, a milky colloid produced by some plants. The plants would be ‘tapped’, that is, an incision made into the bark of the tree and the sticky, milk colored latex sap collected and refined...

 company based in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. It is part of the Sumitomo Group
Sumitomo Group
is one of the largest keiretsu, founded by Masatomo Sumitomo.-History:The Sumitomo group traces its roots to a bookshop in Kyoto founded circa 1615 by a former buddhist priest,...

.

The company traces its origins to 1909, when the Sumitomo Group
Sumitomo Group
is one of the largest keiretsu, founded by Masatomo Sumitomo.-History:The Sumitomo group traces its roots to a bookshop in Kyoto founded circa 1615 by a former buddhist priest,...

 made an investment in Dunlop Japan, the newly formed Japanese subsidiary of the British company Dunlop Rubber
Dunlop Rubber
Dunlop Rubber was a company based in the United Kingdom which manufactured tyres and other rubber products for most of the 20th century. It was acquired by BTR plc in 1985. Since then, ownership of the Dunlop trade-names has been fragmented.-Early history:...

. Over the years Sumitomo and Dunlop developed a close business relationship, and in 1963 the Sumitomo Group acquired control of Dunlop Japan and renamed it Sumitomo Rubber Industries Ltd.

In 1985, when Dunlop Rubber was taken over by BTR plc, the company acquired the automobile tire assets of Dunlop, including the right to use the Dunlop brand on automobile tires. The acquisition did not include the US and Australian businesses, which were separately owned, but in 1986 Sumitomo also acquired the Dunlop Tire Corporation of the US from its management.

In 1997, Sumitomo formed a joint venture with Goodyear Tire and Rubber Company
Goodyear Tire and Rubber Company
The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery....

, by which Goodyear and Sumitomo agreed to manufacture tires for each other's markets, including Dunlop branded tires. As part of the agreement, Goodyear acquired 75% interests in Dunlop Tyres
Dunlop Tyres
Dunlop Tyres is a British company owned 75% by Goodyear Tire and Rubber Company and 25% by Sumitomo Rubber Industries, which bought the right to sell Dunlop-branded road tyres....

, the UK company which Sumitomo had formed, and in Dunlop Tire Corporation. Goodyear and Sumitomo also made investments in each other.

Today, the company makes a wide range of rubber
Rubber
Natural rubber, also called India rubber or caoutchouc, is an elastomer that was originally derived from latex, a milky colloid produced by some plants. The plants would be ‘tapped’, that is, an incision made into the bark of the tree and the sticky, milk colored latex sap collected and refined...

 based products, including automobile tire
Tire
A tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...

s, golf balls and tennis balls.

SRI Sports Limited

SRI Sports Limited is the subsidiary of Sumitomo that specializes in sports equipment
Sports equipment
Sports equipment is a general term for any object used for sport or exercise. Examples of sports equipment include:-Exercise equipment:Examples for exercise include swiss balls, weights, equipment for the gym...

, with the main focus being tennis
Tennis
Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...

 and golf
Golf
Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....

. SRI Sports owns Srixon
Srixon
Srixon is a brand owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., specializing in golf and tennis. Srixon is most well known globally for its golf balls, holding the largest number of golf ball patents worldwide, and having previously supplied other leading...

, Cleveland Golf
Cleveland Golf
Cleveland Golf is an American golf equipment company based in Huntington Beach, California. The company was founded in 1979 by Roger Cleveland, originally producing replicas of classic golf clubs from the 1940s and 1950s...

, its subsidiary, Never Compromise, as well as rights to the Dunlop
Dunlop Sport
Dunlop Sport is a tennis, squash, golf, badminton, clothing, travel and bicycle equipment brand, that specializes in sporting goods.After Dunlop Holdings was acquired by BTR plc in 1985, Dunlop Sport was combined with the Slazenger brand which Dunlop had acquired in 1959 to form Dunlop Slazenger...

 name in Japan, Taiwan and Korea.

Srixon produce tennis ball
Tennis ball
A tennis ball is a ball designed for the sport of tennis,approximately 6.7 cm in diameter. Tennis balls are generally bright green, but in recreational play can be virtually any color. Tennis balls are covered in a fibrous fluffy felt which modifies their aerodynamic properties...

s, golf ball
Golf ball
A golf ball is a ball designed to be used in the game of golf.Under the Rules of Golf, a golf ball weighs no more than 1.620 oz , has a diameter not less than 1.680 in , and performs within specified velocity, distance, and symmetry limits...

s, golf clubs
Golf club (equipment)
A golf club is used to hit a golf ball in a game of golf. Each club is composed of a shaft with a grip and a clubhead. Woods are mainly used for long-distance fairway or tee shots; irons, the most versatile class, are used for a variety of shots; Hybrids that combine design elements of woods and...

, and a full range of golfing accessories. It holds several professional golfer
Professional golfer
In golf the distinction between amateurs and professionals is rigorously maintained. An amateur who breaches the rules of amateur status may lose his or her amateur status. A golfer who has lost his or her amateur status may not play in amateur competitions until amateur status has been reinstated;...

s under endorsement deals including Graeme McDowell
Graeme McDowell
Graeme McDowell MBE is a Northern Irish professional golfer.McDowell has won seven events on the European Tour, including the 2010 U.S. Open which was also his first win on the PGA Tour...

 and Henrik Stenson
Henrik Stenson
Henrik Stenson is a Swedish professional golfer who plays both on the US and European tours. He has spent over 100 weeks ranked in the World top ten and his career high ranking of fourth is the best by any Swedish golfer.-Career:...

.

Cleveland Golf also make a full range of golf equipment
Golf equipment
Golf equipment encompasses the various items that are used to play the sport of golf. Types of equipment include the golf ball itself, implements designed for striking the golf ball, devices that aid in the process of playing a stroke, and items that in some way enrich the playing...

, and have endorsement deals with Vijay Singh
Vijay Singh
Vijay Singh, CF , nicknamed "The Big Fijian", is a Fijian professional golfer who was Number 1 in the Official World Golf Rankings for 32 weeks in 2004 and 2005. He has won three major championships and was the leading PGA Tour money winner in 2003, 2004 and 2008...

 and Boo Weekley
Boo Weekley
Thomas Brent "Boo" Weekley is an American professional golfer who plays on the PGA Tour.Weekley was born in Milton, Florida. He turned professional in 1997 and played on mini-tours until 2002, when he qualified for the PGA Tour. He made the cut in only five of 24 events that year, and lost his...

among others.

Following the acquisition of Cleveland Golf, SRI Sports announced their intention to consolidate its operations, with Cleveland overseeing marketing and distribution across North America, with Srixon doing the same in Europe and Australia, and Dunlop taking over in Asia.

External links

Sumitomo Rubber Group English site Sumitomo Rubber Group Japanese site Sumitomo Rubber Industries, Ltd.
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